), How to decide when its time to go out on your own, Legal concerns with launching a family-business, Tax deductions you wished youd known about last year or the most overlooked tax deductions. Or if its not the definitive definition of it, its certainly the key to getting there. You can host a webinar to get new hires up to speed and teach them everything they need to know. I want to subscribe to the Blog to receive from news and commercial information about products and services related to ClickMeeting Sp. A good option if youre covering multiple topics. your webinar should discuss, it helps to know. Not a bad thing for your members and prospects to feel about you, right? Your SaaS-y option with all sorts of integrations, including a YouTube Integration. Zoom has a. that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. Once again, these are gold mines for webinar topics. series is a bestseller and the latest work-from-home flex. Example: Office Meet Yoga offers virtual yoga classes geared towards teams working remotely. If youve mastered the art of tweeting, gramming, etc. You can then use this profile to tailor your content and marketing message. Put your webinars on autopilot and win back your time in the process. Each week you could invite an HR professional on to discuss opportunities in the community. Try ClickMeeting for free for 30 days to see if its the right tool for your needs. Try mind-mapping topics related to your field. If you go this route, be sure to include all the sales bells and whistles, like clear call to actions (CTAs). Dont miss this great opportunity to give your webinar a second life and connect with folks who may have missed it the first time around. An Evening With So-and-So might be better for an SME or something internal, whereas Company X Presents might be better for a marketing webinar. Lets talk about that. If youre still stumped and have no clue what you want your webinar to be about, why not survey your potential audience. The unique value of a webinar is that it allows you to talk directly to your audience, at length, and in-depth, about anything you want. Webinars as content marketing and lead gen. Webinars are a fantastic way to deliver useful content to your audience and prospects. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. This is particularly helpful for B2B Software as a Service (SAAS) companies who might be frustrated by users who only deploy a few of a products advanced features. Increase the comfort of both the tutor and the audience and enjoy better quality of the sessions. Example: Salesforce combined a how to webinar with a B2B product launch with their Pardot launch webinar which taught attendees how to use AI in B2B marketing. ClickMeeting makes this easy with polls and surveys as well as an in-webinar chat function that includes simultaneous translation. Webinars OnAir A cloud-based webinar platform with tracking pixels and monetization options salespeople frequently need. Try to add insights into their work goals and pain points. The panel format lets you explore a topic thoroughly by bringing in different speakers to discuss different facets of the topic. Have a chamber related question? What if you want to show your webinar attendees how to do something on the computer? If youre a branding expert, you know that these things are part of a brand but branding itself is much more complex. Its your webinar, shouldnt it look and feel the way you want it to? Consider how you want your audience to experience the webinar. A custom, scalable webinar and online events solution you can rely on. The word webinar was created by combining the words web and seminar. (Notice how although this webinar promotes Marketos automation services, it delivers valuable tips you can use even if youre not a customer.). Once you become a webinar ninja, consider teaching others how to use webinars too. The simplest place to start is in your own head. Are there certain questions your audience asks in forums? It also makes it easy to screen the questions and pick the best ones.
ClickMeeting is a popular video conferencing and webinar platform thats used by thousands of people around the world. Fortunately, choosing topics for webinars is simple if you follow this three-step process: Start with YOU. Full consent available here. Both allow you to save the video of your webinar to share later. Example: Check out AWebers content writing webinar for a great example. ClickMeeting integrates with PayPal so you can easily monetize your expertise. Youll want to send out the recordings to those who registered whether they attended or not. Just remember to consider your audience and their level of expertise in this area. 10 tips to boost your webinar. If you cant think of a reason, here are some popular categories. For example, if youre doing a webinar on sales automation tools, your buyer persona might be a salesperson who worries about spending too much time on data entry. In that case, you may want to consider a different set of priorities, perhaps focused on things like training outcomes or compliance standards. Example: Harvard Business Review hosted a webinar on post-pandemic global supply chains. Example: The Allyship & Action Summit hosted a cyber summit addressing race in freelancing. If your audience wants to learn about SEO, but you dont know anything about the subject, pick a new topic. z o.o . If you cant think of a webinar topic, try looking at the news, industry forums, publications, or even Twitter. You can also take a look at your companys analytics dashboards.
If you cant think of a reason, here are some popular categories. (Notice how although this webinar promotes Marketos automation services, it delivers valuable tips you can use even if youre not a customer.). Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. You cant say the same thing about in-person get-togethers. Lastly, webinars are a great sales and marketing tool. Create a space for your team to share what theyre up to outside of work, something theyd ordinarily be able to do around the water cooler. Like any other content you put out, its vital to know who your target audience is for a webinar. The host is the person presenting the webinar, but theres also a tech host (who may or may not be the same person) facilitating the tech logistics of the event.
This additional content can be served up as teasers, conversations starters on social media, and inspiring image posts. If you want to host a webinar and just need some inspiration for a great topic, you cant go wrong with any of the following. This value add doesnt even have to be directly related to your product. Frank Kennyis a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. Theres no better marketing strategy than helping people solve problems. Similarly, you dont want to bore experts with entry-level knowledge they already know. What are the logistics and expenses to consider? Example: Every year, HubSpot presents Agency Day to discuss trends and challenges in the agency world. Not only is this a good way to share the content of your webinar, but its potential SEO gold. Have we convinced you that webinars are beneficial yet? By asking for email addresses and other personal info when attendees sign up, you can use a webinar as a powerful lead generation tool. What do you want them to take away from it? At the very least, webinars allow companies to acquire contact details which they can use to nurture potential buyers and sell to them in the future. Maybe its because they dont know how to effectively retain their patrons. She is a regular guest blogger on this site and Event Managers Blog. What are you an expert in? Then market those aspects of the webinar. 
Obviously, youll want to be sensitive about your approach on topics like this, so be mindful of your agenda and the people you involve. Lets Find out! Talk with Attendees. Compared to a real-world conference, doing so would save you a small fortune in venue rental and travel expenses. theres an audience for your knowledge. Use a webinar to equip your employees with what they need to know to succeed. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a marketing tool with a webinar feature. salesy; the most successful marketing and sales webinars tend to use one of the other categories mentioned here like the how to format to engage potential customers rather than hitting them with a hard sell. BusinessGo for a European webinar platform. Your email address will not be published. Now that you know how to plan and create a webinar, here are a few things to consider before you go live. Here are five ideas that might work for a business-oriented online event: They think its a logo or a website color scheme. Best of luck to you! Then why do so many companies focus on customer acquisition above retention? A webinar can be a fantastic content marketing asset. One consideration that might affect your choice of webinar topic is your choice of format. Consider topics that are off-topic but on-brand. Have you chosen your webinar topic? Like all the other factors weve discussed so far, your format will influence your chosen topic and vice-versa. Example: Harvard Business Review hosted a webinar on, Example: The Allyship & Action Summit hosted a. offers virtual yoga classes geared towards teams working remotely. How do you get the markets attention? So you wanna be a thought leader? But for this article, well focus on three of the most important ones: Branding. to discuss trends and challenges in the agency world. Why?
This might not be a highly attended webinar but if you record it, it could become widely shared and watched content. Be certain your internet speed is fast enough to host a webinar. Hold a virtual product launch via webinar. You dont have to be a perfect presenter to succeed with webinar marketing. As the saying goes, know your audience. How you choose a topic for your webinar depends on who you expect to attend and what they want to take away from the event. Choosing a platform is like choosing any business software; you have to consider the costs of getting the features you want. What are industry experts delivering keynotes about at industry conferences? By expert we mean, what do you know more about than the average person? Deliver knowledge, engage with students, measure their progress. Prices vary too. Which blog posts get the most reads? Hide. I also declare that I know I can unsubscribe from this Blog at any time. If you want to run a webinar with your computers mic, nobodys stopping you.
That way, you can turn the footage into other marketing materials down the road. The ratio of your contribution to theirs is totally up to you and depends on your background. The best way to engage attendees during your webinar is to talk with them, not at them. Also, what are the questions you get asked most often? But that means theres an opportunity there too. In theory, you could run a webinar all day, like a virtual conference. Others are mega conferences with guest speakers, thousands of attendees, and high production value. But for $80-100, you can upgrade to a high-quality mic that will give you podcast quality audio. Put together a webinar thats full chock-full of valuable information and your audience will start to see you and your brand as trustworthy. Did you know that it costs 5x more to acquire a new customer than it does to keep an existing one? Start to discover topics for webinars by assessing how you can bring value to an audience. Facebook & Youtube Live Facebook and Youtube both offer free live streaming options. Not every business owner has the time to stay on top of these changes. Be certain your internet speed is fast enough to host a webinar. Here is a review of the quick list of topics that are the most popular webinar topics/ideas we talked about, feel free to click on each one to see examples and descriptions of each one and review them: As the saying goes, Content is king. You could get everything else wrong, but if you present an interesting subject in an engaging way, your webinar is bound to be a success. Tailor your advice to your teams unique concerns. Example: FlexJobs is a platform that helps people find flexible and remote work. We do! ), # tips from a business coach you never knew you needed, Top employee perks you never knew they wanted, What to do when its time to bring employees back in-house. Chances are there are ongoing conversations and controversies, and you could use a webinar to weigh-in on them. Both allow you to save the video of your webinar to share later. I want to subscribe to Blog to receive news and commercial information about products, services, promotions, special offers, news, and events related to ClickMeeting Sp. Your email address will not be published. Keep reading for our huge list of ideas. You could, for example, talk about choosing topics for webinars, the equipment needed to host a successful online event, presentation tips to keep attendees engaged, the best webinar software available This subject gives you so many options! A cloud-based webinar platform with tracking pixels and monetization options salespeople frequently need. Some are intimate workshops that teach how to complete a specific task. Make sure your mic is working, and everything sounds right. Finally, only choose webinar topics that allow you to offer high value. Example: This Marketo webinar helps attendees learn to automate marketing campaigns. Thats where ClickMeeting comes in. Whats the one thing you wish you had an hour to talk about with your customers or staff? Host a deep dive into a topic. For example. You have a ton of options. People who attended may want to revisit the concepts you went over, while people who couldnt make it may still be interested and want to watch it on their own time. Every webinar needs goals, but the goals of a customer-facing webinar must be linked to your companies broader marketing goals and sales targets. Youll hear us say over and over that the most powerful chamber benefits help members and prospects do something they cant do for themselves. This feature is great for workflow illustrations and product demos. Share Your Screen. Plenty of people want to know how to start an ecommerce business or improve the one they already know. After the event, a recording of your webinar becomes a valuable piece of content to share with your audience. In this variation on the how-to webinar, you can take an hour to explain how to use a specific feature of a product fully. All thats left to do is dive in and craft your webinar content. Hosting is also a branding consideration. You could even host a debate. What can you teach them (or bring in an expert to teach them)? There are several factors to consider when choosing your topic, including: This guide will help you pick an awesome topic. It only takes a few clicks! Some platforms have audience limits. Better yet, you have six proven topics you can use right now! Youve heard that webinar marketing can help your business but youre hesitant to try it. You might want to consider transcribing the video or parts of it and sharing the text as blog posts. If youre a sales rep, youre an expert on your companys products. Webcasts, on the other hand, are usually just recorded presentations that are broadcast to many people. Which topics do your competitors create content around? If the SME is discussing things you and your audience dont know much about, it might be best to let them do the talking while you ask questions and facilitate audience Q&A. You can also use quotes and concepts from your webinars to create additional content, lessening the creation load on you and your staff. As weve just seen, webinars are super beneficial to the folks who host thembut only if your topics for webinars are chosen with care. You could also use the transcript as written training material or as the foundation of a white paper or ebook. This is the way to go if production value is a priority. Be sure you have the right software. Why not educate your audience on what branding is and how to do it correctly during your webinar?
helps attendees learn to automate marketing campaigns. Anyone whos experienced a webinar first-hand, either as a host or an audience member, probably wont need convincing about the impact one can have. *Required fields providing this data is voluntary, but necessary for ClickMeeting Sp. If you have a lot of material, break it up into sections with Q&A rounds or breakout rooms in between. You could use a webinar to broadcast a one-way lecture and then follow-up with a Q&A portion. With ClickMeeting, all you have to do is share your screen. Get inspired by our customers success stories. Dont forget to look at your industry too. With our industry-leading suite of tools, youll be able to: Brand Your Webinar. If youre new to webinar hosting you might think, well, Im not great on camera I guess I wont host webinars because my delivery isnt as polished and professional as it can be. On24 This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. What can you talk about? It can be difficult to brainstorm topics for webinars. Get immediate information about the operation of our system. Heres Your Guide to Creating a Virtual Classroom, The Quick-Start Guide to Virtual Training, How to optimize your order process (for example. What platform will you use? Her articles have appeared in the Midwest Society of Association Executives Magazine, NTEN.org, AssociationTech, and Socialfish. These blogs, web pages, and social posts will tell you what your audience responds to best. New sites pop up (hello TikTok!) Now, this isnt an excuse not to host webinars at all. If you want to run a webinar with your computers mic, nobodys stopping you. A thought leader is someone who has their finger on the pulse of their industry and the broader market and can speak with authority about those trends. If youre not sure, there are a few ways to find out this information: Ask Them. The. Depending on the size of your audience and how well you know them, it might be critical to have a moderator whose job it is to screen questions. You dont want to cover advanced tactics if all of your attendees are newbies. Bringing in a subject matter expert (SME) opens the door to discussing anything and everything. What type of information is your audience seeking for professionally and personally. What do you want to be seen as an expert on? Do you want the headline of your event to mention an individual host or the company hosting the event? For many, the real challenge is not coming up with an webinar topic or idea but choosing the right webinar topic for their audience. 
Scale up and stream your content to 10,000 attendees. If the webinar will somehow make their life easier, for instance, be specific in how the information presented will help.
There are a couple of ways to do this: With an interview format, you remain in the drivers seat while including an expert to field questions and add depth to the conversation. can help you better understand who they are and what they want from the experience. He helps Chambers and Chamber Professionals reach their goals. Present your content to a broader audience of up to 1000 attendees in real-time. Some topics are better as lectures or panels, while others lend themselves to Q&A. Salespeople and marketers are desperate for this sort of information, but their jobs often keep them too busy to do their own analysis. On the other hand, if youre also knowledgeable about the topic, you might be better off sharing the floor and doing more of a panel discussion. Sales. Zoom has a YouTube integration that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. The companies that make the best of the pandemic do so by going on offense with remote tools. Your program doesnt have to be limited to your own areas of expertise. Livestream Livestream, by Vimeo, is a professional-level broadcasting platform. These ideas can get you started but when deciding if they work for your audience, consider audience needs and wants. For example, a brand that cares about the environment might host a webinar on how to get involved in advocacy. Required fields are marked *. This can be an internal sales-enablement play, like teaching your sales team how to use automated data tools, or you can teach your customers how to get the most out of your product. z o.o. 12 Ways to Help Your Community Deal with Inflation, 8 Great Responses to Chamber Membership Sales Objections, Marketing to Big Businesses for Chambers of Commerce, New Chamber Pros Online Conference Format: Chamber Pros Talks, Ideas and Tips for Chambers to Celebrate Pride Month, Membership Sales Tips to Beat the Summer Slowdown, 6 Creative Chamber Golf Tournament Marketing Ideas, Design 101: how to create beautiful branding on a shoestring budget, # things you must redo on your website if you want more sales, How to do business on Instagram (or any other social media platform), How to use affiliate marketing in your business. A virtual launch lets you reach a much bigger audience in a more interactive format than one thats done in-person. Like any other content you put out, its vital to know who your target audience is for a webinar. Typical webinars are shorter affairs, though. Help your staff, your customers, or the public learn how to do something. Check out recordings from our past events or sign up for upcoming ones. Hold a virtual town hall where your C-suite can speak directly to your whole organization. Celebrate the launch of a new product, help generate buzz, and offer exclusive value to those who attend. It also opens the door pretty wide for time-wasters, so beware of that. If webinar marketing fits your brand and is something your target audience is interested in, you cant go wrong choosing this topic for your next online event. Data from over 2 million online events and our surveys. This is the way to go if production value is a priority. Customer retention webinars are great for marketing and sales consultants, SaaS companies that sell customer engagement and satisfaction software, etc. Fortunately, you now have a system to make the process easier. An interactive or panel format can help amplify diverse voices from within your organization. For example, Working Not Working recently hosted a webinar for freelancers which included breakout rooms for writers, designers, and other groups to discuss specific issues related to their respective crafts.