Aston Martin has unveiled its new logo. Aston Martin has gained worldwide recognition for its excellent craftsmanship, innovation and attention to detail and is sometimes regarded as one of the worlds premier motoring brands. Aston Martin revealed its plan for a new creative strategy Wednesday and with it, a newly revamped logo. It will feature on the next generation of Aston Martinmodels, beginning with the heavily updated Vantage, DB11 and DBS front-engined sports cars, set for a reveal in the coming months. The next Super Bowl 48: logo, location and half-time show, Bobcats Charlotte Hornets Complete Gear Unveiled, 50 Ivan Chermayeff collages for Garrison Art Centers 50 Year Anniversary. This site is protected by reCAPTCHA and the Google

Road & Track participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. The new logo was created by acclaimed graphic designer Peter Saville.

Now executive chairman Lawrence Stroll, who led a group of investors to take over the company in 2020, has announced a plan to raise $783 million in capital to pay down that debt and develop new models. A wing is a traditional symbol of speed, freedom, dreams and exploring boundaries. At this weekends French Grand Prix, Aston Martin will race with its original button logo on the nose of its F1 cars, to mark the 100th anniversary of its first ever GP entry. The refreshed wings arrive alongside a new motto"Intensity. Please enable JavaScript or upgrade your browser by using one of the links below. The existing line-up of Aston Martin cars will not get the new logo. The Aston Martin logo comprises of three colors; black, green and white. That news is accompanied by a $783 million plan to raise capital, with the Saudi Public Investment Fund becoming a major stakeholder. The wings on the logo now have a new design.

But DBX sales haven't exactly taken off, and as of March, Aston Martin had a net debt of nearly $1.2 billion, according to Autocar. Check new rates, In pics: Chevrolet Blazer EV creating quite a buzz in a Tesla dominated space, Porsche confident about making more profit selling electric cars, Hyundai launches new CNG variant of Grand i10 Nios, claimed mileage of 28 kms, Mahindra Scorpio-N introductory prices for automatic and 4WD variants revealed, Hero Electric to open second manufacturing plant in Punjab. The new ones up top, and Aston has very helpfully laid out a brief, whistle-stop tour of its wings throughout the years. phone and SMS with information and opportunities which we hope will help you in your work. It was too laughable! The process was one of clarifying and emphasizing the key feature of the Aston Martin marque..

The iconic wings badge has been synonymous with Aston Martin since 1927 when the original 'AM' logo was completely reformulated, with the Aston Martin name immersed within a new wings motif.

The Saudi backing will be joined by contributions from Stroll's investment group, Yew Tree, and Mercedes-Benz to raise $401.6 million, and an extra $381.2 million will be raised by issuing more shares. Get all the latest news, reviews and exclusives, direct to your inbox. If you see any other differences, let us know in the comments.

Problem solved And still they haven't done what they need to do to save Aston Martin.

Other than those two things, it's exactly the same. The company also announced a new reinvestment plan late last week, according to Autocar. by email, British car maker looks to enter new markets as it prepares to launch electrified sports cars, Youve read your free Autocar Business story. Like this article? Our Automotive B2B brands and partners would like to keep you updated by email, This site is protected by reCAPTCHA and the Google

There are also slight revisions to the font and the thickness of the lines in the wing design. You wont have to wait long to see it, either. EV Technology Group acquires Moke International for 46.2m, Aston Martin reveals huge 653m investment plan, Start-up Arrival warns it could lay off 800 staff to fund van project, Inside the industry: Shoring up Aston Martin is no easy task, Industry digest: Skills shortage keeps car bosses awake at night, Saudi Public Investment Fund (PIF) bought a 16.7% share in the firm as part of a 78 milliondeal, Mini Cooper S 5-Door Hatch Resolute Edition 2022 UK review, Peugeot 308 1.6 Hybrid 225 GT Premium 2022 UK review, Aston Martin DB11 4.0 V8 Auto Euro 6 (s/s) 2dr, Aston Martin DBS 5.2 V12 BiTurbo Superleggera Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vantage 4.0 V8 Auto Euro 6 2dr, Aston Martin Vantage 4.7 V8 Euro 4 2dr (Euro 4), Aston Martin Vantage 4.7 V8 S Roadster Sportshift Euro 6 2dr (Euro 6), Aston Martin DB11 4.0 V8 Volante Auto Euro 6 (s/s) 2dr, Aston Martin Vanquish 6.0 V12 T-TronIII Euro 6 2dr (2+0).

They can't sack Marek. Yep, papas got a brand new bag, and its a very subtle reworking of one of the most famous badges in the business. Includes access to the digital magazine. Terms of Service apply. We may earn a commission for purchases made through our links. Subtle but necessary enhancements not only keep forms fresh, but allow for newtechnologies, situations and applications to be accommodated in the future. Along with the logo, Aston Martin also gets a new slogan "Intensity. Driven' marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximise our unique position at the cutting-edge of ultra-luxury and high performance., Marek Reichman, chief creative officer, added: Because we are designing to make people fall in love, to connect with the hearts and minds of our customers, every object we design at Aston Martin has deep meaning and intention and is created with honesty and emotion.. using your details for marketing messages, but if you do NOT wish to receive these messages, please click here. 2023 Porsche 911 Sport Classic: The Greatest Hits, EV Makers Less Responsive to Customers: Study, Tested: Audi e-tron GT Is a True Sports Sedan, 2023 Porsche Taycan Gains Range and Charge Power, Aston Martin V12 Vantage Fires on All Cylinders, Tobias Moers Is Out as Aston Martin Replaces CEO, Aston Martin DBX 707 Aims for World's Fastest SUV. Aston Martin Lagonda Limited is well-renowned British automaker of high-end sports cars. I DON'T want messages from Autocar Business or other Automotive B2B brands via the following channels: The brand says it will make its debut on its Formula 1 cars at this weekends French Grand Prix. Because theold badge obviously was banned from those markets. This is the first update to the logo since 2003, and the icon has only been changed eight times in Aston Martin's 109-year history. creating an online account. Terms of Service apply. Instead, one will get to see the new logo on the Aston Martin Aramco Cognizant F1 team's livery when they participate in French Grand Prix this coming weekend. The new wing design will be seen for the first time this weekend on the Aston Martin AMR22 Formula 1 car at the French Grand Prix.

by phone Includes digital magazine access + a free gift. Driven.". "As we approach an exciting moment of product evolution, the design of the new wings was no different. The differences from the previous version include a subtle update of the iconic wings, as well as a more contemporary overall look. We may earn money from the links on this page. Similarly, Mercedes-Benz's portion will fall from 11.7 to 9.7 percent, but the German automaker will reinvest $67.2 million to increase its stake following the rights issue.

The new design and logo comes at a time when the manufacturer has received a massive investment from Saudi Arabias sovereign wealth fund. The new design will make its first appearance on Aston's Formula 1 cars at the French Grand Prix this weekend just in time for the 100th anniversary of the brand's first Grand Prix entry. The logo has been simplified. By continuing to use this website you consent to the storing and accessing of cookies on your device in accordance with our Cookie Policy. Another 3 companies who changed their logo for the better? There will also be Valhalla which is expected to launch around 2023-2024. Along with the new logo comes a new brand expression: "Intensity. Top 10 Most Creative Business Logo Designs of 2013, INFRINGEMENT LAWSUITS YOU SHOULD LEARN FROM, TOP 5 LOGOS THAT HAVE AN AWESOME MEANING BEHIND, FCA logo links automakers of Fiat and Chrysler.

And on the livery itself? Police Shut LA Bridge After Takeover, Crash, My M3s First Autocross Did Not Go as Planned, 320-Mile Chevy Blazer EV Takes Ultium Mainstream, The Lucid Air Grand Touring Performance Astounds, Car Gear We Use: Auto Tools and Products We Trust, McLaren Logo Comes From Cigarettes and Kiwis, BMW Won't Use Its New Logo on Any of Its Cars, This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. Driven. The company has been a manufacturer of premium, powerful and hand-built cars for decades.

The British firm expects the fresh logo will allow it to enter new markets, with a specific target on affluent, global buyers, it says. Look out for your regular round-up of news, reviews and offers in your inbox. It will be a while before the new logo makes way to one of Aston Martin's sports car. Saville said: The Aston Martin wings update is a classic example of the necessaryevolution of logotypes of provenance. Renato Bisignani, Aston's head of global marketing and communications, said: Building on our return to the pinnacle of motorsport in Formula 1, the launch of 'Intensity. You may be able to find more information about this and similar content at piano.io, Equinox EV Looks Colorful Spotted on Chevy Website, 1985 Ferrari 308GTB Is Today's BaT Auction Pick, 2023 Honda Civic Type R Is Toned Down, Tuned Up, Ford Reportedly Plans 8000 Job Cuts to Fund EVs, The Mario KartInspired Mazda Miata of TikTok, Cadillac Looks to Study Drivers of All-New Lyriq, A Look Back at the Dodge Dakota Convertible, Aston Martin Reveals New Version of Its Classic Wing Logo, along with Reinvestment Plan.

It will also adorn the companys next generation of sports cars.

Like BMWs logo makeover from a couple of years back, the changes arent radical, but they make an already memorable design even sleeker.

It has since been overhauled and simplified, keeping in line with the contemporary design aesthetics. Watch Chevys First Electrified Corvette Prototype Whip Around the Nrburgring, Ray-Ban Aviators Are Flying off the Shelves Because of Top Gun, Aston Martin Just Redesigned Its Iconic Winged Logo for the First Time in Two Decades, responsible for some of the most iconic album covers, Rolls-Royce and Hyundai Are Teaming Up to Build Electric Engines for Airplanes and VTOLs, Legendary Racer Stirling Mosss Prized Mercedes 230 SL Is Heading to Auction, Stirling Mosss 1966 Mercedes 230 SL in Photos, 10 Exciting Classic Cars From This Years Mille Miglia Storica in Photos.

Can You Spot The Differences Between Aston Martin's New and Old Logos? Sir Stirling Mosss old Mercedes 230 SL is for sale, Bugatti will now sell you a 50 coffee at a dealership in London, BMW launches heated seat and steering wheel subscription service in the UK. The current version of the Aston Martin logo contains a green rectangle on top of the white wings,sporting the companys name in uppercase characters. He looked to simplify the emblem, thickening the line work, getting rid of a u-shaped line that ran below the brands name and swapping out the font for one thats more robust. Along with the reinvestment plan, Aston Martin confirmed that its first full EV will arrive in 2025 and will likely ride on a Mercedes platform. He's "designing to make people fall in love, to connect with the hearts and minds of [their] customers, every object [he] designs at Aston Martin has deep meaning and intention and is created with honesty and emotion. And flattening their badge is going to boost sales ha ha ha! The updates are subtle but easy to spot: A deletion of the central line that swoops under the "Aston Martin" text and connects the two wings, and bolder lining across the board. Theyll be hand-crafted by specialists in Birminghams jewellery quarter a famous part of town, no less and will feature on the companys next-generation of sports cars. The automakers executive chairman, Lawrence Stroll, says the marque hopes to raise $782 million to help pay off its debtwhich was reportedly listed at $1.14 billion as recently as Marchand develop new models. There is DBX, Vantage, DB11, DBS and Valkyrie. Aston Martin, The Aston Martin wings update is a classic example of the necessary evolution of logotypes of provenance, Saville said in a statement. The reinvestment plan, as first reported by Autocar, includes a $93.5 million deal with the Saudi Public Investment Fund (PIF) for a 16.7 percent stake in the company. Thank you for subscribing to our newsletter.

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BBC Studios is a commercial company that is owned by the BBC (and just the BBC). But more important for Aston Martin's continued existence than a slightly redrawn logo are the wave of new investments that should give the firm some breathing room when it comes to launching refreshed models and preparing for an electrified future. A new logo and slogan arent the only changes in store for Aston Martin. Yes, of course. Plus, get the exclusive Robb Report tote bag FREE. View alternative language and regionalised websites. According to a statement released by Aston Martin, the phrase "builds on Aston Martins strong, established reputation for combining luxurious craftsmanship and sophisticated design with high-octane emotion and intense driving pleasure, as defined by breath-taking new models such as DBX707, V12 Vantage and the uncompromising Aston Martin Valkyrie.".