If you'd like to find out how these macro trends are influencing your consumers, get in touch on02 8097 0200or emailhello@playmr.com.auany time. With PLAY's holistic approach to product testing, the whole customer experience can be tested and refined so you can more meaningful decisions about your brand. Our recent research into the explosion of the. Although the sugar tax hasnt been introduced here, Australians are already making changes based on greater awareness and education on the matter. In fact, quite the opposite: petrol stations. When something is still a seed of an idea, it can be tricky to showcase the products true potential. But how satisfying is the definition Millennial to brands nowadays? In the near future, non-carbonated drinks are expected to overtake their carbonated rivals. Yep, it's true - we don't do things by halves around here. Do you understand your shopper's mind enough to influence that final purchase decision? Read a snapshot from our report below or download the full report for some mind-bong-ling insights. We know you know: Todays commercial environment is especially challenging for FMCG manufacturers. Healthy daily routines are certainly a big part of todays wellness movement but are people all talk, or are they really putting these concepts into practice?

due to such high demand, so you know this is a big deal. Upgrading syrup room capacity for new beverage products is often a challenge. In the past, when someone was out in the wild being chased by tigers (you know, as you do), fear caused a fight or flight response. A complete carton packaging range for consuming fresh and safe products, offering convenience, easy opening and optimal shelf life. Get ready to dive into all things FMCG e-commerce, manufacturer and consumer pain points, and how to get the edge. However, growth has been coming from ready-to-drink coffee, particularly cold brew coffee. Innovation is super technical, costly and intimidating, right? Brands today are often guilty of focusing too much attention on the. You're already well aware that global warming is a huge, Its official: online is the fastest growing retail channel in Australia. We first began working remotely when It Who Must Not Be Named started (*cough Covid-19*). More importantly, how can you ensure your testers can evaluate your ground breaking concept and give you the feedback you need? Now, theyre expanding to a channel that hasnt traditionally been considered premium at all. Find out what's driving this retail trend and how Australian businesses can make the most of the opportunity. Meanwhile, consumers are busy adjusting, exploring and experimenting with new ways of living while trying to enjoy opportunities for festivities during a global pandemic and recession. Australia Post is delivering more parcels than Christmas whilst Coles and Woolworths have had to rein in their delivery options due to such high demand, so you know this is a big deal. (We do too. We guide you at every step of the journey, helping you align, focus and develop ideas and products that sell. Consumers are turning to more natural products to boost their health over 'fake-tasting' conventional options. In todays super speedy world, tapping into trends is a critical part of brands remaining relevant. Knowing your key audiences habits, beliefs and channel preferences enables you to hit the nail on the head, every time. If you need clarity on how a concept test can help with product development or that big launch you're planning, then allow us to explain! Over half a century ago, Louis Cheskin, psychologist and marketing innovator, published his manifesto Colour for Profit on the importance of colour and symbolism in packaging. However, packaging research and design is a delicate and often bewildering journey with lots of potential pitfalls. In the US, people's individual soft drink consumption has been declining since 2016. Think of us like the connective tissue within your innovation process. Australias view of alcohol is changing. Cheskin began a tradition of applying semiotics to packaging design in the search for bigger profits and higher brand awareness. Claims have a key role in the relationship between a brand and consumers, not only through their appearance in packs, but also in their usage in comms and messaging. One of our many specialties is reviewing and renovating existing products so you can find that golden nugget, sooner. Born between 1980 and 1994, millennials have some important differences from their generational neighbours, Gen Z, born between 1995 and 2015. After all, thats what keeps customers coming back! At PLAY, were huge fans of helping you uncover the right insights to drive innovation. FMCG-specific recommendations to explore and help your business adapt during this time. Youre leading multiple projects that constantly threaten to derail your timelines and budgets. Learn how we can help you to overcome tight margins and reduce environmental impact in soft drinks production. So, without further ado,we'd LOVE toshare: There are many amazing brands out there that people seem to love, but somehow the sales data doesn't match up. We are called PLAY after all! David Jones has been in the premium food space for decades and for the most part, their focus has been narrowly aimed at increasing their own market share. Product of the Year (POY) is the largest consumer-voted set of awards for innovation, so naturally we're big fans. Read on to find out why and how semiotics is important for successful packaging design. Now, it is one of the most powerful corporations in modern history and is expected to, Claims are one of the most powerful tools in a brands toolbox. With social media playing such a huge part in our daily lives, its now second nature to want to share our viewpoint and offer our ideas on all manner of subjects. We were recently invited to share our Play perspective on COVID-19 learnings with the Australian, Institute of Food Science and Technology (AIFST). With our unparalleled facilities and expertise, we can create the best approach to suit your product, budget and timeline. However, today, almost a quarter of the planets population is over 50 and as the Australian population ages, 1 in 7 people are now over 65 - and this number is rising. 61 percent are paying more attention to local brands and small manufacturers than before. The good news is, you can shortcut the guesswork with brand research. Shoppers today pay more attention to food labelling than ever before. there is a definite opportunity for players in the carbonated soft drink industry to introduce more low, no or reduced sugar offerings into the Australian market. Suntory also sell products like transparent yogurt drinks and milk teas there. In a world fixated on freedom of choice, wehave ended up with a severe case of analysis paralysis.

Lucky for you, the PLAY team live and breathe all things consumer. The ageing population and its opportunities for FMCG brands. And if you've been watching the news lately, you'll know it's the same response we've seen to #toiletpapergate. The PLAY team are officially the proud designers and owners of the largest sensory CLT facilities in Australia! According to IBIS Worlds recent report, the soft drink manufacturing industry has grown at a modest annual rate of 1.7 percent over the last five years. Alcohol is a controversial topic in todays world. It may still be some time before we are back to normal, which means theres plenty of opportunities for brands and categories to facilitate these occasions in the meantime. To download your copy, please click on the button to start your download.

So, how do you know if it's just a paint job or if the whole house needs work? Let's look at the rise of On The Go food. For example while carbonated soft drinks sales are declining, healthier options in the drinks category are all seeing growth with Kombucha drinks growing seven times in the last two years., Clear drinks are the current craze in Japan, seize 50% of the entire e-commerce retail market this year, reports showed that the Aussie stereotype of loving a drink, no matter the occasion was alive and well, insights we've gained from our Australian online community, Australia Post is delivering more parcels than Christmas, Coles and Woolworths have had to rein in their delivery options, ccording to Macquarie Bank, a whopping 60% of total retail sales in Australia came from online retailers last year, valued the Australian organic industry alone at $2.6 billion, more than one in four Australian residents were born overseas. Nowadays, with non-essential errands banned, more and more Australians are choosing delivery and pickup options. Convenience retailers are adapting. Perhaps not. By 2025, the global plant-based market is predicted to hold a market value of $38.4 billion. It seemed like it would be a breeze to adapt to our home offices, especially since we were already used to working between multiple offices and saying, Youre on mute regularly. The biscuit-in-tea-dunkers. Click the button below to download it (free) now. However, the types of food which today's shoppers now perceive as 'snack food', along with their reasons for snacking and chosen consumption occasions, are changing. They are focusing on innovation and taking a customer-first approach, which has helped the industry trump grocery growth, year on year, since 2012. We love a lunch and learn, so we were thrilled to share the insights we've gained from our Australian online community over the past month and a half with some virtual friendly faces. Semiotic analysis has been used to create some of the best innovations in recent years, helping brands fit seamlessly into society; connecting them with consumers' lives and addressing real problems. When we found out that General Mills and Aigora had conducted pilot research on smart speaker surveys, we had to know more. The COVID-19 crisis has encouraged (or forced!) POY showcases the best of the best, with inspiring products that have made a real impact on their category. 2. In fact, were pretty proud of our conscious consumption and excited by the plethora of innovative options available. Is it nutritious? In this post, learn how were blending PLAYful consumer research with the. Understanding current shopper needs and behaviours requires you to step into other people's shoes a task thats challenging for even the most knowledgable and empathetic expert. Isnt this the part were all waiting for? Following a tumultuous 2020, the shift from attending in-person events to nesting at home has paved the way for new kinds of alcoholic drinks and non-alcoholic options to emerge. PLEASE NOTE: DOWNLOADABLE ARTICLE IN ENGLISH. hbspt.cta._relativeUrls=true;hbspt.cta.load(2518731, '5ad2d54f-a04d-44b5-be54-40926d5be9e1', {"useNewLoader":"true","region":"na1"}); 1. Consumers have demonstrated that theyre willing to pay more and are looking for healthier, lower sugar alternatives in soft drinks. Consumer demand for natural, healthy and sustainable products has become pervasive. After a tumultuous year, Australian retailers are relying on a bumper holiday season to help them survive into 2021 and beyond. Does that make us old?!). The highly competitive soft drinks industry is struggling to keep its head above water in the face of growing pressure from both the anti-plastic and anti-sugar movements. E-commerce has shifted the way that people shop and overhauled the customer journey we once knew so well. We get it. We're turning our best-kept secrets into our best-shared secrets by spilling the beans on some of the PLAY teams favourite new snacks, recipes and ingredients we've discovered during lockdown this year. Consumers are asking the industry to step up and give them a helping hand to be healthy - why not try taking a stand and see how it impacts perceptions (and profits)? If you want to peer into Coca-Colas future, Japan is a great place to look.. Given their advancements in this space, we also wanted to experience the benefits of smart speaker surveys for ourselves; including getting greater detail from participant responses, offering a more engaging way to do in-home tests and hopefully receiving richer, more accurate results for our clients. Does the term 'concept testing' sound a bit confusing or airy fairy? If you knew your product could perform better in-market, would you try to improve it? Lets face it, we all judge books by their covers, which is why we invest so much time and resource to nail packaging. So, you end up having to compromise by taking shortcuts or filling in the blanks using educated guesswork, and this can often leave you wondering: consumers actually buy into my new product?, it look right and function properly in practice?, Well, heres the exciting part you no longer need to make that compromise OR risk getting left on the shelf! There is a significant lack of consumer trust in the industry today. Recipes are becoming more complex, product varieties are multiplying and consumers are increasingly demanding. You're already well aware that global warming is a hugeproblem and a worldwide hot topic, but do you know how your consumers really feel about protecting our planet? Does that make us old?!). The influence of these evolving consumer trends actually provides a great deal of white space opportunity for the industry. Please verify if that is the case or not. At PLAY, its no exaggeration to say were, By 2025, the global plant-based market is predicted to hold.

If you're wondering whether an IHUT is right for you, or if you're trying to convince your team (or yourself!) Were longtime fans of fresh, effective ways to approach research.

We discuss the move from quantity towards quality, the rise of reduced alcohol and dietary requirement friendly options, and the need to cater for convenience as well as experiential indulgence in the Australian alcohol industry today. At PLAY, its no exaggeration to say were obsessed with packaging as an extremely valuable consumer touch point. Its part science, part art and inevitably, part magic. How to shorten the development process in soft drinks, How a single system can solve three key challenges in soft drinks production, Infographic: The silver bullet in beverage production, Tetra Pak Index 2017 - The Connected Consumer, How to upgrade syrup room capacity and also reduce costs, Boom for plant-based and functional dairy drinks. Yep, it's true - we don't do things by halves around here. While many of us are still fond of a nice, high-quality tipple, the global wellness trend has caused some consumers toreevaluate their alcohol consumption and choices. ingredient substitution: how to deliver perceived value AND increase profit margins, package testing: how to spot unmet opportunities, why FMCG product development should adopt sensible sustainability, product performance analysis and inflation, how to prioritise your research: when to invest or spend less, get to market faster with innovation sprints, reaching new highs: Australia's cannabis industry. Tips and considerations to help you navigate the journey! It also has the appeal of bearing a cheaper price tag than that of speciality coffee. The democratic process has recently demonstrated that Australians see a need for more ambitious targets for emissions reductions. Our recent research into the explosion of the naturals market made it crystal clear that these elements are not enough. Beverage production is changing. I know I was enjoying an extra wine with the additional hour at home at the end of the day (no travel!). In partnership with Aigora, a US-based consultancy specialising in applications of AI in consumer research, we had the chance to trial a new way to collect data hands-free and in-the-moment. Is this product sustainable and ethical? In this postPLAY researcher Dr. Klara Bruverisexplores the mind of the shopper in a retail environment with a focus on packaging (one of our favourite topics!). How Aussies are feeling and the kinds of changes they're making in response to the crisis. Much as innovative and exotic flavours breathed new life into cider, flavour innovation could do the same for carbonated soft drinks. We spoke to our community of Australian shoppers on the explosion of naturals. How can producers of soft drinks cope with growing recipe complexity? A 2019 report from Australian Organic Limited. We love a lunch and learn, so we were thrilled to share the. These days, new trends are shifting away from sugary concoctions to drinks with functional benefits and fewer potential health hazards. Processing solutions and equipment for dairy, cheese, ice cream, beverages and prepared food. Nowadays, with non-essential errands banned, more and more Australians are choosing delivery and pickup options. If you arent already, then its high time you get to grips with the controversial cannabis legalisation and innovation thats taking place in Australia and around the globe right now. The anti-sugar movement has had a big impact on purchasing decisions. As price competition increases from supermarket own brands and profit margins dip, high value alternatives. Another key way of enticing consumers to stay engaged with the category is for CSD brands to consider developing low, no or reduced sugar limited edition flavour offerings., Zegler, Trend and Innovation Consultant at Mintel), Australian consumers are switching to perceived healthier alternatives at an accelerated rate. The industry in the UK has started adapting by introducing reduced sugar soft drinks that boast functional benefits. This matters now more than ever because people are making increasingly conscious, mindful purchase decisions which require a certain level of trust, Consumers are asking the industry to step up and give them a helping hand to be healthy - why not try taking a stand and see how it impacts perceptions, If you'd like to find out how these macro trends are influencing your consumers, get in touch on, Remember when Amazon was just somewhere you shopped for books? In this post you'll learn: hbspt.cta._relativeUrls=true;hbspt.cta.load(2518731, 'd878e09f-2d91-4384-b20c-817f1c760a3f', {"useNewLoader":"true","region":"na1"}); The FMCG landscape is changing. That's why we're diving into the subject in classic PLAY style, to fill you in on: As many Australians choose to reduce their alcohol consumption, or even go teetotal for the sake of their health, how can alcoholic drinks manufacturers successfully quench the thirst of todays evolving consumers? Consumer insight managers have a lot on their plates and a laundry list of stakeholders to keep happy. 51 percent of our respondents expressed that they always look for sugar-free food and drink products. Shopper behaviour is usually underestimated and changes to packaging can cause enormous disruption. many businesses to pivot by solving problems related to the pandemic and adjusting to emerging consumer trends. The 3pm Coca-Cola guzzlers. Cold brew coffee is perceived as a healthier alternative to energy drinks and traditional soda in America. low and no sugar options) are having their time to shine. Politically charged topics, such as food miles and standards, are all high on the agenda too. EVERYONE is talking about agile innovation. For some, online shopping used to be a non-essential indulgence or a way to save time. It was one of the first books to take a scientific approach to brand imagery and design. What packaging research entails and best practice. Whats more, we want access to this kind of information about the products we buy - quickly, conveniently and in a format we trust. According to GlobalDatas Q3 2016 Global Consumer Survey, 46 percent of consumers are influenced by how a product will impact their health when shopping for alcoholic drinks. At one time it was carbs, then it was fat butsugaris the biggest public enemyof the moment. (We do too. A complete flexible island solution for mixing and preparing any beverage or syrup, combining low energy and water use with minimised product losses. There are four key drivers influencing the shifting focus in the soft drinks category towards a more healthy, natural approach: Many consumers are moving away from calorie reduction, restriction or exclusion and towards nourishment, nutrient density and inclusion. Brands want to make shoppers happier but instead, are often creating a psychological burden which turns shoppers off and results in decreased sales. Suddenly, were not embarrassed about digging around for a dusty 0% beer at the back of the fridge. But smart technology can overcome technical and space limitations, and save money. Wondering how the heck they can add value to your insights? 40,000 - 100,000 of them operating in Australia. In this post we cover: Getting a concept test right is all about de-risking a product. We dig into consumer trends, drivers, how businesses can adapt, and the future of the "naturals" market. Natural food products are experiencing epic growth right now. The latest census found that slightly more than half of Australias residents today have two Australian-born parents andmore than one in four Australian residents were born overseas. We're talking consumer-centricity in research. The democratic process has recently demonstrated that Australians see a need for more ambitious targets for emissions reductions. So, could leveraging the growing power of "natural" help reverse the tide and achieve sparkling success? Its one of the main reasons why targeted generational marketing and communications are so powerful (and why memes can be so hit and miss!). Youve worked hard to produce a fabulous new food or drink product, but what should you call it? Six trends, ranging from functional drinks to innovative new flavours, are reshaping the market. A. Co-creation is one of the best ways to engage customers. This matters now more than ever because people are making increasingly conscious, mindful purchase decisions which require a certain level of trust in your brand, products and processes. , the soft drink manufacturing industry has grown at a modest annual rate of 1.7 percent over the last five years. As a nation, we have an increasing awareness and concern for the environment, animal welfare, safety standards and our own health. Unilever, for example, has committed to running its Australian manufacturing plants entirely on clean energy within the next two years and having 100 per cent recyclable plastic packaging by 2025. By submitting this form, you confirm you have read and acknowledgeTetra Pak's privacy policy. In-home testing is very much our bread and butter at PLAY, so when the opportunity then came up to test smart speaker surveys in this setting, we were game. Why is it that some perfectly packaged products are doomed for failure while others see skyrocketing success? Its happening everywhere at the moment, its a real movement. How to put concept testing and development into practice. There may be some debate about the exact definition of Millennials, but theres no denying that they're a prominent feature in cultural and economic commentary, with many brands chasing this particular generation of consumers. made it crystal clear that these elements are not enough. Have you ever been drawn to some fancy-looking packaging or heard about a jazzy new concept, but then found the sensory experience to be a total let down? During chaotic times like these, predicting future consumer trends can seem like an impossible feat. If you want to learn more, take the opportunity to explore further. This shift has created an array of new opportunities and challenges for brands and manufacturers. Whats fuelling the robust force of the Australian convenience industry? Not familiar with product clinics? Pressure is mounting due to the increasing cost of goods, freight and even pushback from retailers. Of course once its created everyone will get it, but how do you ensure your market research respondents will understand it. and millions of people swear by programs such as Australian-born Sarah Wilsons I Quit Sugar, to help them achieve health and wellness. According to Macquarie Bank, a whopping 60% of total retail sales in Australia came from online retailers last year. to give them a go, PLAY's sensory expert, Andrew Turner, tells you everything you need to know in less than 3 minutes. Looking at the bigger picture than just product, many manufacturers are also making statements around sustainability. Instead of hammering down prices and tweaking packaging formats, brands can play with everything from creating eco-friendly naturalness to functional indulgence. (Simon Hansford, Milk Powder Australia). I know I was enjoying an extra wine with the additional hour at home at the end of the day (no travel!). As health and wellness becomes more of a priority to consumers, the lines are blurring between the domains of consumer goods manufacturers, biopharmaceuticals, cosmetic companies, health services and even the medical world. It happens, but it doesn't have to happen to your product. Today, we share with you the highs and lows and our recommendation on if this is right for you and your brand. Snacking has long been a part of most peoples daily lives.

Weve even seen retail offerings that bridge the gap between on-site bars and e-commerce stores. In the past, when someone was out in the wild being chased by tigers (you know, as you do), fear caused a fight or flight response. Once considered an old school research method, in-home usage tests (IHUTs) are the perfect combination of traditional and innovative techniques and should definitely be part of your research arsenal. However, the transition doesnt come without its challenges for manufacturers, retailers and consumers alike. Dr. Klara Bruveris, one of PLAY's qualitative researchers, gives her fresh perspective on the topic in this exciting feature. Do you know how your business can benefit from doing the responsible thing? Over the years we've worked with hundreds of brands to launch seasonal products and packs and we've picked up a fair few pointers along the way. A 2019 report from Australian Organic Limited valued the Australian organic industry alone at $2.6 billion - and it's continuing to grow at record levels. Have you heard? Anyone whos been tasked with building a powerful brand intimately knows the highs and lows of this mammoth task. How is the snack market growing and changing? At Tetra Pak, we strive to share our expertise and experience within food and beverage. You have already downloaded a document using this email address. Claims are one of the most powerful tools in a brands toolbox. Many industries have no idea where theyre coming or going, and the future of FMCG new product development still holds question marks.

Consumer health trends have shaken things up, shifting demand away from sugar-filled carbonated products and towards alternative.