For the basketball sneaker fan, the fifth floor has you covered. The last word goes to Heidi ONeill.

Shoppers in store are encouraged to clap and support those racing in the trial. hng ti cc trang mng x hi hay gian hng trc tuyn trn cc nn tng bn hng S hu mt tn min gn vi thng hiu l iu khng th thiu A camera beside the treadmill records acustomers gait during a run, allowing a Nike staff member to analyze the results and recommend the best sneaker. Introducing Engadgets 2022 back to school gift guide! The rise and rise of localisation and personalisation.

Enjoy! But, more than that, the store is completely connected and intends to bridge the gap between digital and bricks-and-mortar experiences.

All Rights Reserved. The trial spaces include the Nike+ Running Trial Zones, a basketball court with 23-foot high ceilings (a nod to NBA legend Michael Jordan) and the Nike+ Soccer Trial Zone. Footwear News is a part of Penske Media Corporation. The top floor ceiling is raised to a symbolic 23 feet (both Michael Jordans and LeBron James jersey numbers). Want to read more articles like this one?

Cameras are set up all around the basketball courtto capture the action from different angles. Nikes experience-focused approach to its new store has essentially created an activity center where sports and fitness fans can go and hang out and get active. trn Internet. For instance, customers can later access all footage recorded of them through their online Nike accounts or Nike app and even share it on social media if they wish. Need to Know / Nike Flagship SoHo, New York. SoHo Service offers Nike + members up to an hour of one on one support from dedicated Nike experts, thus combining a personalised digital platform with real world interaction. The hoop is regulation size and height, but it can be lowered for special events. Twitter, Between those stores and Nike.com, the direct-to-consumer business is playing an ever-greater role in Nikessales mix. With Nike Soho, we can realize the promise of personalized performance. lun t ho l mt thng hiu Vit Nam, Chng ti tin tng la chn tn min ".vn" bi ".vn" l Ford will use new battery tech to help it build 600,000 EVs per year, US files its first criminal charges over insider trading of cryptocurrency, 250,000 car deliveries in one quarter can't save Tesla from dwindling revenue. Nikes new store offers experiences that consumers simply cant get online, such as testing out new products in real sport play before buying. Hi, I would like more information in regard with the basketball court. i vi cc doanh nghip, t chc hay c nhn, website When Heidi ONeill, president of Nikes direct-to-consumer business, was talking to potential customersabout what they would want to see in a new Nike store,one father told her hed like it to be a place where he could drop off his kids to play on a rainy day. All Rights Reserved.FN and Footwear News are registered trademarks of Fairchild Publishing, LLC.

trnh khi vic tn thng hiu ca mnh b s dng cho mc ch khc. tn This story has been updated with the stores new opening date. These are some of our most ambitious editorial projects. Omnichannel may bethe big buzzword in retail, butwe dont think anyone has quite pinned downexactly what it means! trong vic xy dng website. The iconic self-lacing Nike Mag Hyper Adapt 1.0.

Let us take you to the worlds most creative streets to track trends and inspire you with new ideas. i vi nhng I never knew this store existed. If you were inquiring whether the goods at this Nike store are expensive, the answer is they typically carry the new items which sell at full price. tn min ny gip ti hng n th trng trong nc hiu qu hn!, Thng hiu thi trang ca ti c bit n nhiu nc trn The ceilings are raised to a symbolic 23 feet (both Michael Jordans and LeBron James jersey numbers), and this floor houses Nikes vast Jordan brand and basketball collection. There are also other simple, yet useful, things such as Apple Pay support and large touchscreens on walls that help you call an associate or buy products on the spot. Were piloting in other stores quietly in the marketplace. Sport. The store, originally scheduled to open on Nov. 11 but delayed because of a permit issue(the new opening date is Nov. 18 at noon) contains: a mini basketball court; a treadmillin front of screens simulating different outdoor runs; a small, enclosed soccerarea; a customization shoe bar where shoppers can personalize a pair of Nike Air Force 1s; and dedicatedcoaches on staff who can putcustomers through drills to test out sneakers. Sporting an entire basketball half-court with adjustable hoops and digital video screens, an enclosed soccer trial area, a treadmill in front of a jumbotron that simulates outdoor runs, a customization shoe bar where shoppers can fully personalize a pair of Nike Air Force 1s, touchscreens embedded into walls everywhere you look, and dedicated coaches on-hand to put customers through their paces as they test out new sneakers this is a store that brings new meaning the words experience-driven retail. Nike plans to roll out successful elements of its SoHo venture through the rest of its 1,000-location-strong global retail fleet, and its almost certain that we will continue to see demonstrations of how in-store experiences can be reimagined to integrate digital ones rather than the two being kept constrainedly separate. chn lm trang bn hng online vi tn min ".vn" m khng phi l cc ui Were trying things. and LinkedIn, Designed by Soda Works | Development by AM, Adidas Originals Sneaker Exhibition, Seoul, Amazon Home of Black Friday Pop-up, London, Avoca Flagship Garden Centre and Cafe, Dunboyne, Coop Italia Supermarket of the Future, Milan, Lindt Home of Chocolate, Kilchberg, Switzerland, Muji Hotel and Flagship Store Ginza, Tokyo, Soft Republic Pop-up Ice-cream Parlour, London, Starbucks Reserve Roastery & Tasting Room, Seattle. It's home to hundreds of shops from some of the most popular brands, including Apple, Adidas and, as of last month, Google. Flagship As Heidi ONeill, Nikes President of Global Direct to Consumer, puts it: Were leading the transformation of sport retail offering the best of Nike products, services and experiences under one roof. Nike also partners with local artists to produce prints that can be customized on shirts and other apparel in limited two-week runs. The in-store tech is designed so that customers can gain insights into their sporting performances. You bet there is. That being said, the idea is obviously that you'll use that area to try on shoes you're interested in. On display at the location on its opening day and Saturday is the 89th pair of the Air Mag, which will be auctioned off Saturday by the Michael J Fox Foundation. All rights reserved. Samsung tackles Apple head on with an amazing 'Unstore' tech experience. Think: a Kinect-powered basketball court. Filling five stories in a 55,000-square-foot space in SoHos celebrated shopping strip, the retailers giant new outlet is as much a place for sports enthusiasts to go and play as it is to go and purchase. Were leading the transformation of sport retail offering the best of Nike products, services and experiences under one roof, Heidi ONeill, president of global direct-to-consumer at Nike, said in a statement. 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Pirchs SoHo flagship demands more than a New York minute of your time. Whether youre training for a marathon, shooting hoops or doing drills on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. But, importantly, the store also serves to bolster Nikes digital strategy. Just a few blocks from Nikes shiny new Soho shop, for instance,Pirch, which sells luxury home fixtures, has a large store where all the faucets, showers, ovens, and grillsare functional. On the 18th November 2016, Nike opened its most experiential and digitally connected store at 529 Broadway, on the corner of Spring Street, in the heart of SoHo. Copyright 20042022 Yelp Inc. Yelp, , and related marks are registered trademarks of Yelp. With Nike Soho we can realize the promise of personalized performance. On the second floor, Nike By NYC is an instant personalization studio that allows consumers to laser engrave and print iconic NYC symbols on products while you wait. Theo When shopping it's first come first serve so just wait in line, but clearly it's designed for buyers to be able to test out new kicks too Hello hope all is well. Can anyone play? Located on the third floor, the Nike+ Soccer Trial Zone is a 400-square-foot boot trial area with a synthetic turf field floor. Because its more than a store its a personal sport experience., Related Through 90-second run segments, with screen options for Central Park and the West Side Highway, you can join the real Nike+ Run Club, virtually, with Nike Pacers and real-time, on-screen feedback via two cameras. At 54-feet wide, it has the largest in-season collection of Nike Air Force 1s. This purpose built store has become and instant iconic piece of architecture on Broadway and Spring. It is an incredibly important touchpoint, ONeill says of the stores role in communicating Nikes brand to the public.

Because its more than a store its a personal sport experience., billions of dollars worth of global revenue. 2022 Fairchild Publishing, LLC.

Sustainable, footwear protection technology company, IMBOX Protection, is bringing its in-store service to the U.S. market for increased foot traffic and basket size with a new revenue stream. L mt thng hiu phn phi tr Anh Quc ti Vit Nam, la The changing rooms are deliberately large enough to lunge and move about in. The SoHo flagshipis a key component of Nikes renewed direct to consumer retail strategy,in which stores become social spaces where customers can have a much deeper connection to the brand.

The recently released Apple Watch Nike+, is sold the third floor. c sn. Italso means theyre less dependent on retailers that may find their businesses faltering, such as department stores or the recently shutteredSports Authority. Multichannel These are the core obsessions that drive our newsroomdefining topics of seismic importance to the global economy. Fully connected and integrated with the Nike app, even if customers walk out without making a purchase, their data is stored and accessible, and the path to future purchases be they made at the same store, a different one, via the app or on the Nike.com website has been decidedly lubricated. Instead, he says these features are designed to make the shopping experience more personal. thng Seizing opportunity after opportunity to bring some of the latest and greatest in retail and sports technology to its in-store customers, Nike has been busy opening up a number of flagship stores around the globe and its new venue in SoHo NYC is one of the very best. ti Retail is, and always will be, as competitive as the NBA finals only here, calling timeout is not an option. And were finally bringing this to the consumer.Nike plans to roll outsuccessful elements of the Sohostore throughthe rest of itsretail fleet, which includesabout 1,000 locations worldwide. Speaking at aNov. 10 conference on the future of retail, Lorna Hall, thehead of market intelligence for trend-forecasting firm WGSN, said the future of retail stores willbe increasingly about these interactive experiences, where theyretreating space as a new territory, aligning [key performance indicators]more with marketing and media than selling per se.. 2022 Fairchild Publishing, LLC. The companysgiant new store in New York, filling up five stories in a55,000-square-footspace in the citys Soho shoppingcorridor, is basically that. For one, margins are better, since theyreselling at the same price as retailers without having the retailers taking a share. Powered by Nike+ SNKRS Experience, also on the second floor, is the largest dual-gender footwear wall in any Nike store worldwide. SoHo is one of the trendiest neighborhoods in New York City. The new Big Apple shopping destination on the corner of 529 Broadway at Spring Street features personalization services, trial spaces, and digital and physical platforms.

A large brick-and-mortarstore in New York is a costly investment when e-commerce sales are growing. Khi cha c website, tn min c th c s dng chuyn u tin ca ti l tn min highteastory.vn cho thng hiu ca mnh. Kick off each morning with coffee and the Daily Brief (BYO coffee). But physical stores are still critical for brands, and the most forward-thinking companiesrecognize that for those stores to pay off they need to offer experiences that e-commercecant. Do , chng tr thnh mt cng c quan trng trong vic to dng s hin din v hot ng qung b The store will be open daily from 10 a.m. to 8 p.m. Nikes Brand New Lifestyle Sneaker is Coming Soon, Cristiano Ronaldo Says His New Nike Sponsorship Deal Is For Life, Footwear News is a part of Penske Media Corporation. Oksana Masters Glows in Embellished Nike Sneakers & Halter Dress at ESPY Awards 2022. Please fill out this field with valid email address. The Lounge is an enhanced fitting room for women. I went to check out the new VaporMax sneakers but they were sold out in many sizes more. On November 18th, the sportswear giant will open a five-story 55,000-square-foot space loaded with technology, from 3D-printed decorations (pictured above) to a Kinect-powered basketball court. Weve got a lab back on campus, he says, referring to the companys Oregon headquarters. Double the size, it offer Nike+ service; from bra fitting to pant hemming. I went inside the store, which happens to be near Engadget's NYC office. Every floor features some level of enhanced service or personalised experience; meaning there are no dead zones. Consumers can try Nike soccer studs and get 1:1 guidance from in-store certified trial athletes. Around the basketball court, cameras are set up to record the action from multiple angles, and the hoop is equipped with Kinect sensors that capture body movements and display them on the massive screen in front of players. ti, So much has been written and said about how retail is dead in an age where ecommerce supposedly reigns supreme. ng k tn min s gip doanh nghip, t chc hay c nhn Hi, Monique. By and for the neighbourhood sneakerheads. In 2015, direct sales accounted for$6.6 billion, or about 22% of Nikes sales. Powered by immersive digital trials and in-store experts, this store is about elevating every athletes potential..

With billions of dollars worth of global revenue pouring in year after year, sustained and solid growth, a squad of celebrity endorsements, Olympic partnerships and sponsorship deals Nike, surely, has the sportswear retail game sewn up. Any requirements needed? Luckily for the high street, their retail strategy involves investing in bold and exciting expert spaces. Photography courtesy of Nike & Echochamber. No, the Just do it brand has never been one for resting on its laurels, and over the past 18 months it has been living up to its slogan in no uncertain terms. With the hoop, for example, the Kinect sensors are there to capture movements from your body and display those on a massive screen in front of you. hiu, v The basketball court is surrounded by crowds, all watching, openly competitive, waiting for their go. The app, indeed, is smart, and uses data collected when shoppers are using the in-store equipment to better tailor the experience the next time they come in not only will it know the customers stride and the last time they hopped on the stores treadmill, but remember which shoes they tried on, too, and make new recommendations accordingly. Whilst there is no doubt that the landscape has shifted considerably over recent years, Nikes new flagship program is showing that its not so much that retail is dead and buried, but rather that its towards energizing the in-store experience that retailers should turn their focus if they want to keep shoppers coming through the front doors. Indeed, the flagship is still a retail destination above all else only one that is optimized for the purposes of encouraging shoppers to try out the products on sale in energetic, spirited, and, importantly, personalized fashion. Customers can test their skills in simulations of iconic real life New York courts. Nike is set to deliver a freshretail experience to New York City consumers. gii, ti s dng tn min .vn nh mt li khng nh v xut x thng Located on the first floor for women and the third floor for men, the Nike+ Running Trial Zone allows visitors to test out shoes on a treadmill. Is there a train or bus that runs by this store? Following digital skill tests from the augmented screens, and from expert trainers, customers can test their skills in the Nike Battlegrounds, with simulations of iconic real life courts across New York. Pinterest, Are they expensive? We send out monthly updates with our latest retail reviews, Visit Echochamber on SoHo loi b nguy c tn min b s dng cho hng nhi, hng km cht lng trn th Cameras above track your performance and the crowds of onlookers cheer on, whilst secretly judging your performance! The highlight is the Nike Battlegrounds basketball court. The top floor is a cathedral to Basketball.

Brands like Nike, however, are creating their own definition and leading the way for the rest of the pack. Having just posted a massive 48% increase in their online sales, Nike could be forgiven for shifting its attention away from bricks and mortar. th Quite possibly! The ground floor entrance is dominated by The Stands; a stepped seating area that is the meeting point for the Nike Running Club and a lecture area for celebrity talks. chn 89 pairs have been made to be auctioned for the Michael J Fox Foundation. New York The athletic giant took press through a tour today of its new five-floor, 55,000 sq.-ft. Soho flagship, which opens to the public on Friday at 10 a.m.

Gentletech At 55,000 sq ft (5,100 sqm), the store is a massive five story, multi sport space, with a host of immersive augmented experiences and plenty of personalised, exclusive products and events. But at its investor day last year, Nike said it plans to grow direct sales to $16 billion by2020, which would be a full third of the $50 billion its aiming for in that year. The undoubted highlight of Nike SoHo is the half-court basketball testing area. Omnichannel Our emails are made to shine in your inbox, with something fresh every morning, afternoon, and weekend. Beyond being a shiny new gem in Nikes crown, it signals how the company is thinking about its future, and the waysthat brick-and-mortar retail is changingin the age of e-commerce. A truly global, powerhouse brand, whose famous swoosh is as firmly planted in collective consciousness as the McDonalds golden arches, the bite from Apples forbidden fruit, or Googles technicolored typography with iconicity this strong, is there any need to innovate at all? Join the Nike+ Running Club virtually in the Trial Zone, for a 90-second run along Central Park or the West Side Highway. More cameras surround the treadmill recording the shoppers gait during a run, allowing in-store assistants to analyze the results and recommend the best pair of sneakers. We built this store with the idea of serving consumers one-to-one in ways that we havent.. hiu ca quc gia, v nh v trc tip n khch hng Vit. Powered by immersive digital trials and in-store experts, this store is about elevating every athletes potential. You can literally make an appointment to go shower there to test drive products before you buy them. Here's what else I came across during my tour. This run club concept offers motivation to go for a run, coaching plans that adapt to your unique schedule and progress and guidance from the worlds best coaches and athletes.