While consumers are clearly willing to spend more, as demonstrated by the rise in premium beverages, they are also fuelling the demand for drinks that offer functionality, too. World Plant-Based Awards 2022 are now live!

Typically, beverages are known for their plastic casing, notorious for failing to break down, so brand names are often emblazoned as litter. For example, Diageo recently unveiled the first-ever, 100% plastic-free paper-based spirits bottle, made entirely from sustainably sourced wood and is fully recyclable. If you are happy with this select "Accept All". Examples of the use of this ingredient include Calm Drinks recent launch of a. . Read about how we use cookies or how you may control them in our. We will explore the opportunities for both industries moving ahead. Chobani recently entered the functional market with their plant-based probiotic drinks designed to support digestive and immune health, while Los Angeles-based drinks brand, Neuro, launched a probiotic kombucha aimed at improving digestive wellness earlier this year. Not only are spirits showing growth, but so are ready-to-drink (RTD), beer and soft drink segments, with the Bacardi 2020 Cocktail Trends Report noting a 26% increase in vodka soda and flavoured RTDs in the US. From Mexico to Berlin and from Barcelona to Thailand, Canada will be essential not as a flower exporter but as an exporter of cannabis expertise, insights and know-how for a world finally getting ready to embrace change. While canned wines were perceived as a cheap and convenient option for many years, an increasing number of fine-wines are now being packaged in metal casings. Furthermore, GlobalData recently noted that the rum markets value in the UK grew at a CAGR of 7.5% between 2017 and 2018, almost double that of gin sales, which saw a 3.8% growth during the same period. Senior Consultant. Behind every beverage consumption choice there are specific benefits that consumers are seeking to meet their needs in the moment. Examples of the use of this ingredient include Calm Drinks recent launch of a multivitamin, CBD-infused RTD and Trips unveiling of a sparkling CBD-infused drink. As a result, beverage companies are innovating with new ingredients to produce products that can offer functional benefits. Does the sustained momentum of the post-pandemic recovery witnessed in 2021 point to several more years of uninhibited growth for Irish whiskey or is it expected to face similar challenges to more mature spirits categories? They want healthier foods and drinks to calm their minds, restore their bodies and replenish their energy.. As a result, we are seeing an increase in beverages designed to satiate and satisfy. The beverage market has evolved rapidly over the last three decades specially in the US. Similarly, UK-based Dash Water uses wonky British fruit and vegetables that have been rejected by supermarkets to naturally infuse water. This way, brands and manufacturers can identify real opportunities for growth and avoid getting caught in a fad. Tom Elliot, head of new ventures at Sainsburys, said: Nice is quality wine in a can that has mass market appeal and is 100% recyclable, which made it a no-brainer to Sainsburys. Browse our report store to quickly identify new opportunities with strategic overviews and market forecasts. Apple regains its status as the worlds most valuable brand in the 2022 Kantar BrandZ global ranking. This growth continues with Kingsland Drinks having recently entered the canned wine market with a 1.2 million production line, while Molson Coors also launched a new range of canned spritzers. For example, CTRLs meal replacement shakes curb hunger and provide vitamins, minerals and probiotics to support a healthy gut. Premiumisation is an ongoing trend across many categories of the global beverage industry.

Modern Marketing Dilemmas: How should your brand react when prices are going up? It seems that consumers are drinking fewer, but more superior, premium beverages, adopting a less is more attitude. The awards celebrate excellence and innovation across the global beverage industry. Via helps you navigate a fast-changing digital marketplace. Beers and wines are no longer the only beverages that come pre-packaged in a can, ready for immediate consumption. Many brands are looking for innovative ways to utilise food waste to produce new beverage products. According to the Wine & Spirits Trade Association, the flavoured and spiced rum category grew from under 6 million bottles in 2014 to over 10 million bottles in 2019, an increase of almost 80%. Dont miss out on having your innovations recognised on a global scale. Keurig Dr Pepper announces leadership changes, Diageo announces new leadership appointments, Global tea business Ekaterra appoints new CEO and chairperson, Carlsberg announces resignation of CFO Heine Dalsgaard, Tropicana Brands Group names Rogier Smeets as CEO, Europe, Atlas Holdings acquires poultry supplier Foster Farms, The Alkaline Water Company appoints Frank Lazaran as CEO, Mller Milk & Ingredients appoints joint CEOs, Bel Brands USA and DFA announce results from sustainable milk cooling programme, Tyson Foods and Tanmiah enter into strategic partnership, Food tech company Divaks secures 3m in seed funding round, Pure Harvest Smart Farms secures $180.5m in funding round, Seaweed start-up Symbrosia raises $7m in funding round led by Danone, Infarm to establish largest growing centre in Maryland, Gallery: New products released in March 2021, Gallery: World Dairy Innovation Awards 2019, Gallery: EuVend & Coffeena 2019 at Koelnmesse, Cologne, Gallery: New beverage releases launched in April 2019, Gallery: New food products released in March 2019, Gallery: New beverage releases launched in March 2019, Green recovery: Sustainability in the beverage industry, World Beverage Innovation Awards 2022: What are the judges looking for? Interestingly, both products were released in response to rising anxiety amid stay-at-home restrictions during the coronavirus pandemic. Beverage brands are under increasing pressure to reduce or eliminate sugar as consumers look to avoid empty calories or drinking their calories. We bring together a panel of experts to explore whats trending in the low and no sugar arena, from low-sugar drinks for kids to the next generation of flavored waters. We use small files known as cookies to enhance your experience of the FoodBev website and analyse site-traffic. Sustainability is a critical topic. Your privacy (Part One).

Health and wellness remain at the forefront of the beverage industry as many consumers turn to healthier options in the wake of Covid-19. Hard seltzers have shown exponential growth in the US, and it seems the UK is following suit. Furthermore, GlobalData recently noted that the rum markets value in the UK grew at a CAGR of 7.5% between 2017 and 2018, almost double that of gin sales, which saw a 3.8% growth during the same period. Evidently, snacking drinks and multifunctional food and beverage products are gaining momentum. As a result, both major companies and smaller start-ups are releasing beverage packaging designed to minimise environmental impact, featuring fully recyclable and sustainably sourced materials. The canned wine category is promising significant growth as consumers look for more sustainable and convenient options. According to a recent report by Mordor Intelligence, the global RTD market is projected to grow at a CAGR of 6.1% during the forecast period 2020-2025. Within the beverage industry, energy intensive processes are often used to extract raw products or carry out complex distilling, for instance. Industry Manager Soft Drinks. They allow consumers to achieve instant satisfaction in a location of their choice. The market is seeing an increasing number of brands incorporating both essential ingredients, such as vitamins and nutrients, as well as more specialised add-ins such as adaptogens, CBD and probiotics, into their beverages. From the rise of premiumisation to functionality, sustainability and convenience, brands continue to innovate to maintain their popularity in the global beverage market. FoodBev Media Ltd. Bangkok Brewing Conference 2022, hosted by VLB and Thailand Beer Industry Guild will be sharing lots of interesting presentations, focusing on hands-on sustainability under the umbrella of "Odyssey 2022: Neutrality towards Net Zero for the Brewing Industry". With a plethora of new brands available and with them, new categories emerge and existing category lines blur. (Part Two), The changing shape of water: Trends shaping the water drinks industry in 2022, World Beverage Innovation Awards 2022: What are the judges looking for? From the rise of premiumisation to functionality, sustainability and convenience, brands continue to innovate to. We have seen fantastic growth in single formats and convenience, and this category has performed phenomenally in the US., having recently entered the canned wine market with a 1.2 million production line, while Molson Coors also launched a new, Have you got a new beverage innovation thats award-worthy? Toast Ale, for example, joined forces with Warburtons earlier this year to launch a. uses wonky British fruit and vegetables that have been rejected by supermarkets to naturally infuse water. Generationally high raw materials prices and soaring distribution costs are reshaping the strategies of soft drinks suppliers and bottlers in 2022.

Bath, BA1 2AB Anna Ward Clearly, consumer values are being redefined with a focus on quality, longevity and sustainability. Evidently, snacking drinks and multifunctional food and beverage products are gaining momentum. If you continue to use this site, you consent to our use of cookies.

Our consulting team answers your commercial questions with data and insights generated by our research experts, industry knowledge and 1,200 on-the-ground analysts in 100 developed, emerging and frontier markets. Our Team|Contact Us. There is a clear focus on products that support both physical and mental health. Last year saw the launch of Nice canned wines in Sainsburys supermarkets, a convenient, quality wine with packaging that offers environmental benefits. Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Listen to the conversation with Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager to learn about the drivers of environmental sustainability regulations in foods and drinks industries and their implications on businesses and consumers. Read our latest articles and reports, with expert perspectives, proprietary data, and thought-provoking insights. With this in mind, and knowing consumers are turning to quality over cost, larger corporations are releasing more premium, high-quality rum variants. Access and download reports and data purchased through Euromonitor.com. With physical activity and health awareness on the rise, demand for RTDs such as cold brew coffees and cold-pressed juices is increasing. Premium mixers are another category on the rise, where consumers are willing to pay a price reflective of high-quality beverage ingredients; often botanical or herbal flavourings. The awards celebrate excellence and innovation across the global beverage industry. Modern Marketing Dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?

Peter McGuinness, president of Chobani, said: With every trip to the store, consumers are looking to do more than just fill their bellies. Spirits, in particular rum, is one such area expected to dominate this segment in future months.

From coffee and kombucha to seltzer and champagne, we explore the latest insights on the consumer trends and new products shaping the drinks industry. Evian also launched a fully recyclable bottle with label-free packaging made from 100% recycled plastics, and this release is one step for the company towards becoming a fully circular brand. Massimiliano Pogliani, CEO of illycaff said: illy Cold Brew Ready-to-Drink reflects our desire to provide consumers many other occasions to enjoy the taste and the quality of illy coffee, keeping in step with modern consumption trends. Beauty and Personal Care Packaging: Key Trends and Innovations.

If you continue to use this site, you consent to our use of cookies. maintain their popularity in the global beverage market. Examples include Illycaffs recent launch of its, Many brands are looking for innovative ways to utilise food waste to produce new beverage products. Low-and-no-sugar beverages: from soda 2.0 to flavored waters, webinar hosted by FoodNavigator-USA, Hydration Beverages: Blurring the Lines Between Sports Drinks and Consumer Health, Drinks On the Doorstep: The Rise of Domestic UK Wine and Spirits, Sustainable Food and Drinks: The Role of Regulators, Consumers and Businesses. Cannabis is one additive growing in popularity in recent years, with much research indicative that CBD can offer a variety of cognitive benefits including improvements in sleep, anxiety and depression. Consumers are reaching for beverages that relieve hunger while on-the-go and deliver both nutrition and energy. Access over 20,000 reports covering industries, macro-economic and consumer trends by country, region and global markets. With physical activity and health awareness on the rise, demand for RTDs such as cold brew coffees and cold-pressed juices is increasing. Business Development Director, Our expert Sophie Crole went through the main findings in awebinar that can be watched on demand. According to KPMG Insights, the global functional beverages market size is predicted to rise to $208.13 billion by 2024, with a CAGR of 8.66% in the period of 2019-2024. New York. 2022 Euromonitor is privately owned & trademarked. curb hunger and provide vitamins, minerals and probiotics to support a healthy gut. This shift in demand for higher quality beverages is evident across the board. Convenient cold brews offer instant energy so are increasingly desirable among professionals and fitness enthusiasts alike. Convenient cold brews offer instant energy so are increasingly desirable among professionals and fitness enthusiasts alike. Premium mixers are another category on the rise, where consumers are willing to pay a price reflective of high-quality beverage ingredients; often botanical or herbal flavourings. We invite you to take learnings from the trends over the last 30 years to understand how consumer needs have truly evolved. in Sainsburys supermarkets, a convenient, quality wine with packaging that offers environmental benefits. Follow this link to learn more about our cookie policy and how we use cookies. Kopperberg, for example, recently entered the rum market with their.

Examples include Illycaffs recent launch of its ready-to-drink cold brew coffee and Bottleshots new oat m*lk canned coffee. Weve moved beyond physical functionality benefits like taste, thirst and fluid replenishment, to a more sophisticated level of needs. Evian also launched a. with label-free packaging made from 100% recycled plastics, and this release is one step for the company towards becoming a fully circular brand. Functional food: Focus on health and wellness innovations to continue into 2022. According to Euromonitors latest research on alcoholic drinks, the UK is showing a clear trend towards domestic products with a distinctive, modern heritage and premium cachet. They appear to be searching for more luxury experiences both in the home and out. Howard Telford Tom Elliot, head of new ventures at Sainsburys, said: Nice is quality wine in a can that has mass market appeal and is 100% recyclable, which made it a no-brainer to Sainsburys. Find growth, inspiration and a deeper understanding of people, within your industry or sector. For example, Diageo recently unveiled the first-ever 100% plastic-free paper-based spirits bottle made entirely from sustainably sourced wood and is fully recyclable. Spiros Malandrakis The key to success in this ever crowding market is for manufacturers to make sure they are asking themselves three important questions: Trends dont happen overnight but fads do come and go. World Beverage Innovation Awards NOW OPEN FOR ENTRIES! FoodBev has provided a breakdown of five beverage trends that have become evident this year and will likely continue into 2021.

Have you got a new beverage innovation thats award-worthy? Cannes Lions 2022: Five themes for marketing professionals. Enter the World Beverage Innovation Awards 2020 now! Judges announced for the World Beverage Innovation Awards 2022! Sports drinks and consumer health categories continue to blur the lines in 2022 as consumers increasingly value functionality of hydration products but also face restrictions in the product offering as brand haven't been able to keep up with increasing demand. Would you like to be interviewed by FoodBev Media or share a recent innovation with us? 7 Kingsmead Square Deadline for entries 23 July enter now! A variety of benefits include energising or relaxing properties, cleaner ingredients, aids for sports performance, improved digestive health, mood boosters and stress reducers. , in Australia. However, heightened consumer awareness surrounding sustainability is driving companies to demonstrate more sustainable methods and environmentally friendly ethics. Future Proof: Can we make the media industry more inclusive? Interestingly, both products were released in response to rising anxiety amid stay-at-home restrictions during the coronavirus pandemic. Curious about how we partner with you to help you solve your complex modern-day business problem? Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. Click the OKAY button at the top right of this panel to accept or click here for more information. Our site uses cookies to improve functionality. Arguably, it is becoming less of a trend and is now considered necessary in order for companies to remain at the forefront of competition. Irish Whiskey: From Renaissance to Maturity? World Beverage Innovation Awards 2022 is now open for entries! We have seen fantastic growth in single formats and convenience, and this category has performed phenomenally in the US.. designed to support digestive and immune health, while Los Angeles-based drinks brand. Identifying opportunities to transform your brand and business through sustainability. Anheuser-Busch expanded its portfolio with the introduction of a hard seltzer brand, Social Club Seltzer, aimed at more sophisticated drinkers, while Carlton & United Breweries recently launched their first ever hard seltzer brand, Actual, in Australia. , aimed at more sophisticated drinkers, while Carlton & United Breweries recently launched their first ever hard seltzer brand. Our premier, award-winning syndicated market research database provides detailed data and analysis on industries, economies, countries and consumers across 781 cities, 210 countries.. If not, select "Manage Preferences" to learn more about managing your cookie preferences. We use small files known as cookies to enhance your experience of the FoodBev website and analyse site-traffic. Toast Ale, for example, joined forces with Warburtons earlier this year to launch a beer brewed from leftover crumpets. They allow consumers to achieve instant satisfaction in a location of their choice. Cannabis is one additive growing in popularity in recent years, with much research indicative that CBD can offer a variety of cognitive benefits including improvements in sleep, anxiety and depression. Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business. Chobani recently entered the functional market with their. , launched a probiotic kombucha aimed at improving digestive wellness earlier this year. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. What are the most valuable global brands in 2022. Head of Alcoholic Drinks, Euromonitor International updated the Soft Drinks Forecast Model in April 2022, applying the latest macroeconomic consensus to review 2022-2026 category, Beauty and personal care packaging remained resilient globally, with Asia as the growth engine and toiletries dominating volume sales globally. Watch it and hear in more detail how and why the beverage market has evolved in the US, and identify potential levers for growth. You can also download the report. As lifestyles. Cans are fully recyclable and lightweight, putting them in the lead when compared to PET and key-keg systems, so are a highly desirable option for the consumers considering their carbon footprint. Looking for new insights and industry expert discussions about beer and brewing in June? For example. Anheuser-Busch expanded its portfolio with the introduction of a hard seltzer brand. Kopperberg, for example, recently entered the rum market with their new cherry spiced rum, whilst Deadmans Fingers introduced a pineapple variant earlier this year. According to Nielson, sales of canned wine in 2019 grew by 79.2% during the 52 week period ending in December 2018. As a result, we are seeing an increase in beverages designed to satiate and satisfy. Enter the. The RTD market has grown exponentially.

Anna Ward explores this burgeoning trend, and asks how sustainable it is, given the cost of living crisis and rising inflation. This has been driven by consumers, demanding more and more from every occasion. Or learn more about our privacy policy and how we use and store your data. It has never moved as quickly as it does today. United Kingdom Consumers are becoming more sophisticated drinkers, looking for authenticity and wanting more for their money.

Consumers are reaching for beverages that relieve hunger while on-the-go and deliver both nutrition and energy. According to Mintel, 65% of consumers in the UK and 53% in the US have a preference for products that are environmentally friendly. As a result, next generation beverages will need to address a variety of needs, rather than just focusing on one specific function. Hard seltzers have shown exponential growth in the US, and it seems the UK is following suit. The global beverage market is fast-moving and highly competitive, driving continuous innovation in the packaging category.