Pocket lining: 100% Polyester. Lululemon calls it a "system of dress" and the system they've revealed for their first Olympics as the official outfitter of Team Canada takes on an entirely different approach than the norm. June 17, 2022, Paula Nichols

"Red is such a powerful, confident color," Reilly says. Who Will Lisandro Martinez Replace At Manchester United. In our consultation with athletes, we learned that some run hot while others run cold. The lab research also gave an understanding on body mapping and key areas of heat loss and even the perception athletes had when it came to heat loss. As a new partner of Canadas Olympic and Paralympic teams, this marks the first time that lululemon has designed the uniform kit. Designed for On the Move. That's why you'll see things such as an intense focus on pockets (a lipstick pocket comes in the women's jacket). This calls for a snow day. "thermal identity," such as the ability to wear a down jacket as a backpack. Removeable sections at the hem can be converted into accessories like a scarf or travel pillow. PwC Cloud and Digital Transformation BrandVoice, 4 Steps To Help Your Kids Build Smart Money Habits, How To Earn Cash Rewards For Everyday Spending. Body-mapped insulation ensures athletes feel warmth or coolness where they need to. That's where the system of dress comes in. Reilly says Lululemon wanted to obsess all things Canadian, but show it from a progressive point of view, something that evolves like the athletes wearing the gear. The Forbes Worlds Most Influential CMOs List: 2022. We want fans and athletes to be proud of who they are and where they come from. Our bold print Cropped Jacket features waterproof GlydeTM fabric that is seam-sealed to ensure athletes are protected against the elements. Q: How did lululemon involve athletes in the design process and what feedback did they provide that was most helpful? All the while the experience offers up a chance to for "a wee bit of intimidation.". The Lululemon gear for Team Canada isn't just about the opening ceremony, but includes a range of [+] products for village life, podium opportunities, the closing ceremony and more. That started with the national color of red, the country name and even the country's well-known love of the maple leaf. Cuff: 82% Nylon, 18% Lycra elastane.

You may opt-out by. Body filling: 80% White goose down, 20% White Goose Feathers. Could James Harden Return To The Houston Rockets Next Summer? Audrey Reilly, Lululemon creative director, special projects, says they recognize athletes could be wearing the same outfit for eight hours while changing locations, moving and even just standing in what could potentially be a cold environment.

Lining: 100% Polyester. Expect various pieces of the gear to feature a mix of four-way stretch, brushed sweat-wicking tech fleece, seamless construction, water-resistant PrimaLoft insulation, waterproof construction, merino wool and Silverescent technology to inhibit the growth of odor-causing bacteria. We listened to the athletes through fit and feedback sessions. Recommendations and rewards curated just for you by ShopStyle. a suite of options for Team Canada athletes. "We are tuning it up and tuning it down.". ", 2022 Forbes Media LLC. During research, Lululemon studied thermal identity, measuring both actual and perceived aspects of warmth. Want to dress like an Olympian? The new agreement with Team Canada kicks off in Beijing and runs through the 2028 Olympics in Los Angeles, meaning Lululemon will design apparel and accessories for the Olympics for every athlete and coach for the opening ceremony, medal ceremonies, closing ceremony, media opportunities and athletes' village wear. "You have to think of the system as a whole and that particular environment and solving for warmth in the areas we want warmth.". Sydney Wray

Murnaghan says working the perceived views into the actual design and materials helped solve for both physical and physiological needs. "Athletes can really customize or personalize their experience based on expectations, body types, thermal preference," says Chantelle Murnaghan, Lululemon vice president, research and science of feel. The media gear has two-way diamond stretch for lightweight warmth and wind and water resistance. Straps on the inside allow you to wear the jacket like a backpack if you overheat. Through it all, a focus on comfort meant a technical approach to individual thermal identity that required the ability for every athlete to approach their gear how they want. With a diverse range of athletes and experiences to design for, Lululemon approached the concept of an athlete's journey, what they are feeling in the moment and what they need to exude confidence and national pride. Opinions expressed by Forbes Contributors are their own. The exploration started with athlete feedback and then went inside Lululemon labs to body scan athletes and test out materials and products within a simulated Beijing environment. Q: What has been integrated into the Beijing 2022 kit that is distinctly Canadian? Refresh your browser window to try again. By using a new style and fresh tech to create a system of dress, Team Canada athletes can [+] personalize their Lululemon kit for the 2022 Olympics. Reilly says that with 70% of a garment raw material, every single aspect needed to be well thought out, a function-led design with beautyand a bit of attitude, style or swaggeradded only to enhance the comfort. We tested measured and perceived warmth with athletes in our research and development lab to provide evidence-based recommendations on appropriate layering and outfitting. Packed full of goose down insulation, this wonderfully warm puffer stops winter chills in their tracks. "The red on red on red was a confident story and a story of modern Canada," Reilly says. Take the Team Canada 600-fill goose down jacket as an example. Beginning with a running start, teams push their sleds approximately. The item you've selected was not added to your cart.

Taking classic pieces, such as a leaf, and making them modern was all part of the plan. Follow this author to improve your content experience. We were inspired by the symbolic maple leaf and its natural uniqueness and ever-changing state. The Down Jacket has an insulated collar with cinchable hem to keep warmth in but also straps on the inside to allow athletes to wear the jacket like a backpack if they overheat. Instead, Lululemon wanted to leverage the country's legacy, but modernize it. Its a profound deep red that makes me feel confident.. Theres no better colour to feel your most confident in and so red shows up in some of Team Canadas most powerful moments the Opening Ceremony, in front of media, and of course, on the podium. Temperatures could go as low as -10 degrees Celsius and athletes can spend up to four hours waiting for their turn to walk into the Opening Ceremony. 'Wash with like colours', 'Machine wash cold', 'Do not bleach', 'Tumble dry low', 'Do not iron', 'Do not dry clean', 'Imported'. It features an insulated collar, close-fitting cuffs and cinchable hem to keep warmth in. We wanted to understand how they wanted to feel in each of the pinnacle Games moments, such as walking into the Opening Ceremony or standing on the podium. 2022 Canadian Olympic Committee. February 1, 2022, Paula Nichols These insights led us to design a dynamic dressing system with pieces engineered to layer together. Warm and cozy insulated collar. View cart for details. "My vision was not to dilute it, let's drench the body in red." All Rights Reserved. The smaller, Bobsleds are built to hold one, two or four athletes. The embracing of down for the opening ceremony shows off just a piece of the Lululemon technology portfolio Team Canada will display in Beijing. "Each of those layers were edited enough to lay on top of each other and be personalized in the moment," Reilly says. The parka also includes a removable piece to shorten the length, allowing the removable section to transform into a scarf or pillow. Modular and adjustable pieces give athletes the option to optimize for warmth and thermal preference as well as personalize for style. The cap features a smaller bill with a streamlined design, while the parka has the prints and colors that help cocoon the wearer and make them feel as if they are wrapped in a duvet. And expect to see the reds sparkle at different times, with the inside of the podium jacket a bright red, almost neon, and the media jacket a dark, deep red for a different print and energy. What I love most is the depth of the design, the colour its not our typical red. That human-led approach starts with the opening ceremony kit. Lululemon, which will use the work done for Beijing and feedback from athletes Lululemon currently has nine Olympic or Paralympic athletes on its ambassador roster, including snowboarder Brooke D'Hondt, figure skater Piper Gilles and ice hockey's John Tavaresto help drive the kit for Paris 2024, includes taking classic Canadian designs, such as the parka and trapper hat, and making them modern. products for village life, podium opportunities, the closing ceremony and more. Lululemon took a unique approach to the maple leaf with Reilly putting the leaf under the microscope, quite literally, and looking at the leaf's form in a scientific way. {"modules":["unloadOptimization","bandwidthDetection"],"unloadOptimization":{"browsers":{"Firefox":true,"Chrome":true}},"bandwidthDetection":{"url":"https://ir.ebaystatic.com/cr/v/c1/thirtysevens.jpg","maxViews":4,"imgSize":37,"expiry":300000,"timeout":250}}. Website by zync.ca | Programmed by Trew Knowledge |Powered by WordPress VIP, Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window). We looked at the maple leaf as it shifts through the season. A curated style universe that tailors trends to you. Trim filling: 100% Polyester. This product represents a modern Canada of diversity, innovation and transformation; a fresh, human portrait of a country that embodies courage, resilience and connection.