Sponsored collaborations, shared travel photos, plus sweepstakes and giveaways are just some of the successful tactics these brands have utilized to boost their social media presence, customer loyalty, and brand awareness. ResourcesTrend reports Audience Insights ToolBrands we have worked withA to Z of Influencer MarketingThe Influencer Marketing FrameworkThe State of Influencer MarketingInfluencer Marketing at Festivals Influencer Directory, AboutWhat we doInfluencer Marketing Case StudiesClient testimonials Careers Blog, Relatable, 59 Sveavgen, Stockholm, Stockholms ln, 113 59, Sweden. [](/uploads/2022/06/iberostar.png) [](/uploads/2022/06/vrbo.png) Influencer - A person with the ability to impact potential buyers of a product or service by promoting or recommending the item(s) on social media. 24. By focusing on social data and audience behavior, marketers are able to identify and partner with creators who reach their target demographic in a way that exponentially increases ROI over time. ! [Hatattack](https://www.instagram.com/hatattackny/) (@hatattackny) Despite being one of the smaller brands on this list, Hat Attack NYs use of influencer-sponsored posts has helped increase its brand awareness. [Skyscanner](https://www.instagram.com/skyscanner/) (@skycanner) Despite competing with other full-service travel agencies, Skyscanner has still generated steady influencer engagement. Thats why weve put together a glossary that defines and explains all the most common terms in social media marketing. Brand Awareness: The extent of consumer familiarity with a particular brand, good or service. Popular skincare influencers like Tiktoks Hyram and Krisy Lin praised the brand on their socials resulting in an influx of followers and growth on Supergoop socials. ROAS helps online businesses evaluate which methods are working and how they can improve future ad efforts. 10. The Post-pandemic travel itch has caused now, more than ever, travel influencers seeking new travel destinations. The engagement rate is a metric often used in analyzing the efficacy of influencers in brand campaigns. [](/uploads/2022/06/expedia.png) ! ### The common denominator of every successful influencer outreach strategy is the ability to maintain a personal touch, at scale. [](/uploads/2022/06/supergoop.png) ** Some examples might be, We noticed you tagged us in your feed in July and we wanted to reach out, I loved the campaign you recently did for X, that quote you shared about Y really made me think, we really appreciate the work you're doing to raise awareness for Z, The whole team is obsessed with your dog Rufus. Enabling a person to feel that they can relate to someone or something.Synonyms: Engaging, Interesting and Responsive. Marketers can then create an ideal audience profile backed by data; by monitoring conversations about a brand and its competitors, tracking keyword performance, and understanding trends in the niched-down online community. ! Using the Tagger platforms affinity, mentions, and growth toggles, we found these travel brands growing with the help of influencer marketing. See how Taggers platform can help your brand connect with the right influencer for your campaign. These giveaways help to boost brand awareness through the widespread coverage of giveaways by influencers and entry participants. 8. Their audience is not limited, though, as Modern Adventures collaborations with their tastemakers regularly highlight their social media page. 7. 3. CPM [Cost Per Mille/ Cost Per Thousand Impressions]- The price of 1,000 advertisement impressions on one web page. Reach- The total number of people that have seen a piece of content. Here are 20+ travel brands using influencer marketing to get people excited to dust off their suitcases Influencer Marketing is a multi-billion dollar business with one of the [fastest compound growth rates](https://www.instagram.com/p/CP1fWZ4l2_L/?utm_source=ig_web_copy_link) of any global industry. The pandemic success brand has been using influencer sponsors to grow its brand engagement and awareness. Priceline is not new to influencer-based marketing. [Baggallini](https://www.instagram.com/baggallini/) (@baggallini) - The luggage and carry-on brand Baggallini has experienced slowed-down growth a few times in recent months but still managed to grow its Instagram following overall. Earned Media- Any media that has been posted about the brand organically.

With 130 sponsored mentions and a potential reach on their sponsored mentions averaging over 30,000 this year, Skyscanner has found ways to incorporate influencer marketing into its brand. With nearly 1000 influencer sponsors, Supercoop's utilization of influencer marketing has skyrocketed its engagement rate and reach. ** 11. [JSX](https://www.instagram.com/flyjsx/) (@flyjsx) - The hop-on jet service for travelers wanting a crowd-free or airportless experience, JSX has had phenomenal success with its efforts in influencer marketing since the pandemic. 17. Cookies- Pieces of code that are added to users' web browsers as they visit different websites. ! If youd like to learn more about affinity and how it affects the success of your campaigns, watch our [Tagger Tip](https://youtu.be/Wf4M9mOnbsE) video on YouTube. [Supergoop](https://www.instagram.com/supergoop/) (@supergoop) The sunscreen brand dedicated to sun care has been a massive hit across all social platforms. [](/uploads/2022/06/skyscanner.png) One of the best things marketers can do before reaching out to influencers is data-driven research. By focusing on past audience behavior, marketers can gain a better understanding of not only _who_ is talking about the brand, but _how_ theyre talking about it. [](/uploads/2022/06/jsx.png) [Cheapflights](https://www.instagram.com/cheapflights/) (@cheapflights) - By comparing flight prices, Cheapflights helps customers find the cheapest flight for their circumstances. However, much of their influencer marketing is at a micro-level, considering their smaller following size. This growth spike directly coincides with the brands first influencer collaboration of 2020, having no sponsored ads in the months preceding August. In social media, algorithms help maintain order and assist in ranking search results and advertisements. [](/uploads/2022/06/orbitzgrowth.png)

[Hash]Tag- Traditionally called the pound sign, hashtags are a symbol used before certain words or phrases on social media to identify digital content on a specific topic, and make that topic searchable. Tagger users also see success after adding their customized footers and signatures. Posts are considered organic if the brand did not create or pay the creator for the content. [Hipcamp](https://www.instagram.com/hipcamp/) (@hipcamp) - An online travel marketplace for campers and glampers, Hipcamp has used influencer marketing to recover and even grow post-pandemic. The brand maintained constant Instagram growth throughout the pandemic and maintained its engagement level. ! You can measure affinity of both creators and their audiences. These collaborations, combined with captions that tell more of a story about the photographers, humanizes Nat Geos page and increases their brand awareness and reach. Cookies are used to collect datalike the websites the user visitedto help deliver the user the most relevant content to specific audiences. With 211 sponsored mentions from influencers including John Legend and Karamo Brown, it is no surprise their potential reach has reached as high as 3.5 million. Product Seeding- A method of marketing where a brand gifts its product to relevant influencers in their industry or niche. With over 600 individual influencer-sponsored mentions, they continue to grow as a company. With a potential reach on their sponsored mentions as high as 36,000, influencer collaborations as a marketing tactic are still working in Aways favor. ! In the fast-paced world of influencer marketing, even the most advanced marketers can use a refresher on terminology. You can do a keyword search to see which influencers have mentioned your brand (or your competitors) organically, or you can take it one step further and use technology to find influencers who have an affinity with your brand or your target audience. Since last year they have gained almost 20,000 followers, growing from 145k to 153k. Impressions- The total number of times a piece of content has been viewed on a screen. Click to learn more about Tagger's Creator Listening engine Signals. With 403 individual influencer-sponsored posts and mentions, their total engagements and potential reach have increased. The brand has used influencer marketing over the past year, as seen in its high mentions. ! Templates can help marketers efficiently send messages to multiple influencers at once, but those messages wont have a successful open or reply rate if they read like a template. ! By keeping their followers entertained with their Instagram story, Influencer mentions, and highlights of customer reviews, the brand has more interactivity with their customers. ! Messages that appear as though theyre coming from an unknown domain may be marked as spam, or simply ignored. ROAS [Return on Ad Sales] - A marketing metric that measures the success of a digital advertising campaign. Watch our video on audience affinity vs. brand affinity here. UGC can include images, videos, reviews, or even a podcast. [Girl Gone International](https://www.instagram.com/girlgoneinternational/) (@girlgoneinternational) - A community of womxn internationally organizing travel and sharing information and advice for female solo travelers. Post: Text, photo or video content posted online. [](/uploads/2022/06/cheapflights.png) Recent months have seen travel brands making an effort to promote their services as the world opens up again. 4. [Vrbo](https://www.instagram.com/vrbo/) (@vrbo) One of the leading competitors in the rental services industry, Vrbo focuses on curating the best experiences for travelers. ### **Filter creators by brand affinity first** Using Instagram Stories and IGTV, their posts keep audiences entertained and regularly prompt responses, raising engagement rates. video on audience affinity vs. brand affinity, How to improve influencer outreach and increase response rates, How eCommerce brands can use audience data to identify brand ambassadors, Travel brands growing with Influencer Marketing. Seeing thousands of influencer campaigns executed by the top global brands and agencies, we find that there are consistent markers that predict a successful outreach strategy. ! While the brand saw a downturn in travelers and hosts with the beginning of the pandemic, their use of influencer marketing was able to help bring them back into the public eye once hosts caught up with safety and sanitation regulations. ### **Use templates to scale, but make it personal** With 425 mentions since March 2020, their efforts are certainly in their best interest. Influencer Marketing Campaign - Strategized efforts with influencers to promote a specific company goal, such as raising awareness of a new product. [](/uploads/2022/06/hopper.png) With available stays nationwide, the brands sponsored mentions from influencers help increase Hipcamps brand awareness and extend its reach across the country. [KLM Royal Dutch Airlines](https://www.instagram.com/klm/) (@klm) Named one of the most sustainable airlines, KLM Royal Dutch Airlines provides an affordable, comfortable, and eco-friendly travel experience. [Expedia](https://www.instagram.com/expedia/) (@expedia) - As one of the full-service travel brands on this list, Expedia saw a slowdown in follower engagement and growth on their Instagram when travel restrictions began. This person supports the companys offers and acts as the embodiment of the company's corporate identity through words, actions, social media posts, etc,. **_If you'd like to see how Tagger's streamlined CRM keeps influencer communications effective and efficient,_** [**_request a demo_**](http://www.taggermedia.com/request-demo) **_here._**. EMV [Earned Media Value]- The values assigned to the various actions associated with different social media content types (think likes, comments, and shares). ! [](/uploads/2022/06/airbnb.png) ** Affinity means how much overlap a given profile has with another. 1. Tagger wins GOLD (again!) While traveling for the last two summers seemed impossible due to the pandemic, as travel restrictions loosen, more vacationers are looking for somewhere relaxing to wind down. With 287 influencer-sponsored posts, Bonobos has been using influencers to showcase their summer wear.

[Jet Blue Airlines](https://www.instagram.com/jetblue/) (@jetblue) Jetblue has utilized sponsored influencer mentions to expand its brand outreach. In this post, were going to take a deeper look at **how eCommerce brands can identify target audiences, leverage influencer relationships, and track specific social data points** to increase the ROI of their overall marketing strategies. Historically, eCommerce brands relied heavily on paid media analytics to identify and reach consumers. [](/uploads/2022/06/girlgoneint.png) Engagement Rate- Engagement rates are metrics that track how actively involved with content an audience is. 15. The most successful marketing campaigns are based on genuine recommendations from trusted creators. Organic mention: Any mention or tag on within media that was not paid for. **Because of the influx in interest and bookings, hospitality and travel brands are making extra efforts to promote their services. ### **Audience re-targeting in a time of changing data privacy laws** ! Using both Instagram and Tiktok, Vrbo has increased its audience engagement and ROI by using sponsored influencer mentions. KPIs [Key Performance Indicators]- The measurable outcomes of an influencer campaign. "Best Influencer Marketing Platform" at Influencer Marketing Awards 2021. [SteamLine Luggage](https://www.instagram.com/steamlineluggage/) (@steamlineluggage) - The vintage-inspired luggage brand has generated tons of Instagram engagement and growth in recent months. Affiliate Marketing- A method of marketing where a brand compensates third parties to generate traffic or leads for the companys products or services. [Priceline](https://www.instagram.com/priceline/) (@priceline) As one of the many travel services providers, Priceline researches and compares the best rental car, hotels, and flights for your vacation. ! 19. The most effective marketing campaigns begin with accurate social data pulled from aligned target audiences. Use technology to stay organized and reach out to highly qualified creators who are most likely to provide ROI, but make sure you add a personalized element to your messaging in order to cultivate connection. affiliate link, advertisement on a webpage, etc.). Influencer Tiers - How many followers an influencer has determines which tier or category they fall into. Seeing whose content is resonating with a target audience allows brands to better identify aligned creators, and in turn, to reach as-yet untapped markets. ** These efforts are most visible in the brands turn towards influencer marketing. Brand and Individual Affinities are a great way to provide insights into partnership potential. **An easy way to scale this is to pick out 1-3 spots in the template that you can customize to each influencer and call out their work or content. [MODERN ADVENTURE](https://www.instagram.com/modernadventurists/) (@modernadventurists) - Curators of national and international group travel trips, Modern Adventure has seen recent spikes in its growth. [**Affinity**](https://adage.com/article/media/why-affinity-key-successful-marketing-campaigns/2416096) **data allows you to identify influencers whose audiences are predisposed to like your brand or product. [Iberostar Hotels and Resorts](https://www.instagram.com/iberostarhotels/) (@iberostarhotels) With more than 100 hotels and resorts located primarily in tropical destinations, Iberostar is a popular stay for influencers and families alike. [](/uploads/2022/06/away.png) Paid Media: External marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads. In March 2022, their reach was as high as 2.1 million. [](/uploads/2022/06/modernadventure.png) ! [](/uploads/2022/06/travelocity.png) 20. When it comes to influencer marketing for eCommerce brands, its no longer a question of whether to invest, but rather, determining how much spend to allocate. Sponsored mention: Any mention or tag within media that has been paid for by the company or brand. Due to the rise of travel since last summer, KLM has utilized influencer marketing on their Instagram and has boosted engagement with over 500 influencer mentions. Affinity - Taggers proprietary metric that discovers look-a-like Brands or Individuals. It can be difficult to fully understand the difference between impressions and reach, or remember what all the letters stand for in acronyms like ROI, ROAS and EMV. ROI [Return on Investment]- A way to evaluate how well an investment has performed by attributing profit and revenue growth to the impact of the marketing initiatives. Many of their sponsored influencers focus on the importance of proper vacation wear for family trips. In other words the way people like their advertising. [](/uploads/2022/06/hatattack.png) However, in the ever-changing landscape of global privacy laws and fewer opportunities to target online audiences using traditional analytics, eCommerce brands have found great value in turning their attention towards key influencers and social data. As the world enters the summer season after a years-long period of restricted travel, many consumers are actively planning new adventures and seeking new surroundings. [](/uploads/2022/06/baggallini.png)