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Intention to use e-banking services in the Jordanian commercial banks, Consumer trust in banking relationships in Europe, Customer retention measurement in the UAE banking sector, Analyzing Consumer Behavior In Banking Sector Of Kosovo, Measuring customer experience in banks: scale development and validation, Measuring service quality of banks: Scale development and validation, Assessing the Self-service Technology Encounters: Development and Validation of SSTQUAL Scale, Consumer Trust in Service Companies: A Multiple Mediating Analysis, An exposition of consumer behaviour in the financial services industry, International Journal of Business and Management, The purpose of this paper is to construct a valid and reliable scale measuring consumer behavior with respect to banking industry.
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The aim of this paper is to point out the impact of the ongoing financial and economic crisis on changes in consumer behaviour in Slovakia in 2013 - 2014. /BZI zan)N>`/LLw7' vx>z&J7c? 0000055970 00000 n 0000004044 00000 n startxref 0000004301 00000 n 0000003451 00000 n 0000053497 00000 n
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0000036968 00000 n Considering the importance of understanding, analyzing and studying consumer behavior and behavior model, it was deemed necessary to conduct a research on this issue. 0000056744 00000 n 0000012482 00000 n 0000043468 00000 n Therefore banks have to pay attention to the changes in purchasing behaviour of customers not only to achieve new clients, but also to build on the existing relationship with their customers to improve their competitiveness on the banking market.
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In retail banking the knowledge of the behaviour of local clients is very important for a bank. 0000054843 00000 n
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0000054424 00000 n xref Impact of the Customers Behaviour Changes on Marketing Mix of the Banks in Slovakia, University of Economics, Faculty of Commerce, Department of International Business Dolnozemsk cesta, Bratislava, Slovak Republic. %PDF-1.4 % 0000057493 00000 n 0000052114 00000 n 0000052383 00000 n Our research was conducted on a sample of Slovak consumers (for 2013 and 2014) in analysing changes in their behaviour and comparing them with the research conducted by Cetelem, which was based on an evaluation of 12 European countries including Slovakia for 2013 and 2014.
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Customer behaviour, banking sector, financial and economic crisis, international business, international marketing strategy.
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(2015). Jamborov , E. M., & prochov, L. . 0000051319 00000 n 0000007182 00000 n
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0000059216 00000 n 0000000016 00000 n The findings, Purpose The study considers a five-factor model toward online banking adoption in the context of banking customers in India and validates the proposed model. trailer 0000003570 00000 n 0000059305 00000 n