At COVIDs height, TNAA had 23,000 jobs posted for traveling health care nurses. Unable to mount an actual booth at the CES trade show, Deere built a virtual farm for reporters to tour. Its one thing to know and understand or try to understand whats going on in terms of racial injustice here in America, but its another thing to be out there on the ground or doing your part in actually changing the structures.. Velocity of Contents audience has more than doubled since March 2021. These numbers demonstrate the success of the agencys reach through the Automated with Velodyne program: Capital One boosted employee engagement during an era of remote work. The team created a platform for employees to share their moments that matter. OneTrust pulls out all the stops to celebrate employees on its five-year anniversary. The two platforms publish stories daily, an effort that depends on a blog editor, an analytics specialist, a team of more than 20 marketers and public relations specialists, a creative services team to create custom visuals and a web team to help manage the site. By promoting the blog to the TCS community and prospective students, as well as sharing it to TCS social media channels, the team garnered 730 link clicks and 82,000 social media impressions. The campaigns earned media coverage included outlets like CNBC, SheKnows, AdAge, iHeartRADIO, AZ Central and the Arizona Daily Sun, totaling 100.6 UVM. After realizing there was a lack of information on how to ask a person to donate an organ, Gisela stepped up to help others find donors. Saybrook University faculty/student profile piece nets more than 2,100 social media engagements, 500 link clicks. Impact stories reeled donors in by showing the direct impact their donations made on local communities. Well get working on ordering your additional trophies. Thats why Pacific Oaks has been devoted for more than 75 years to helping raise children to be good stewards of their communities, with the necessary tools to ensure a hopeful, inclusive future.. Her work led NOW: Pensions to change its mission, aligning it with a message of fair pensions for all, helping it build brand recognition for its mission and its willingness to fight for a fairer pension system on behalf of millions of its members. Tweet us your views & pics. SmartAssets Matt Wiley revamped and repackaged content to instill confidence and continue reaching customers, making him a Content Marketer of the Year in PR Dailys Content Marketing Awards. A Michigan state-wide campaign removed stigma, shame and stereotypes around drug use and promoted avenues for assistance, winning recognition in PR Dailys Content Marketing Awards for its Social Justice Campaign. Its Instagram presence drew 816 million impressions and 14.8 million total engagements. Since integrity is at the core of everything it does, Sunrise Banks used the report to reinforce its mission, vision and values. Pacific Oaks College draws ordinary magic from childhood education faculty for magazine article, Drawing from the expertise of its own faculty, the Pacific Oaks College team produced a blog in line with their organizations values and goals. Aba Blanksons team took on social unrest and COVIDs second wave with virtual events like a town hall featuring Joe Biden. Ultimately, eight different static social media graphics, four GIF format graphics, four 30-second video clip ads and four 15-second video clip ads delivered in three languages (English, Spanish and Arabic) were created. Members of the team include Nivi Nehra, Eve Dryer, Amy Zimmon, Kathy Machuzak, Sika Dunyoh and Michele Huie. The companys Trust Net Sentiment fell 45% in July 2020 when 7nm delays were announced, so Intels global communications team used the launch of its latest data center platform, the 3rd Gen Intel Xeon Scalable processor, to change negative perceptions and rebuild trust. The NAACP held 14 virtual town halls from February 2020 to February 2021, drawing an average of 19,000 attendees. The brand-new Miriams Kitchen communications team set out to prompt more external engagement and elevate the organizations public profile. After the launch, Travelers continued to promote the comic book in relation to key relevant events and holidays, like Distracted Driving Awareness Month and Indigenous Peoples Day. Burns develops content that matches her audiences viewing habits by creating templates that employees can fill out using animated GIFs, which they share in their own networks and are re-amplified on the @WeAreCisco account. Reporters saw barn doors open. For its vision, it was named a winner in the Annual Report category of PR Dailys Content Marketing Awards. Congratulations to the team members: Allie Marsh, Raina Danna, Kimmi Lorman, Natalie Scott, Shannon Smith and Kate MacLean. The blog has become a thriving community where employees go to support one another. These efforts resulted in first prize in the DEI Communications category of PR Dailys Content Marketing Awards. The educational organization capitalized on the success of its INSIGHT magazine by unveiling a blog of the same name. to November. Shortly after shifting its team to remote work, it became evident that the companys 50,000+ employees were yearning for connection and positive vibes. An analytics specialist searched for trending topics related to COVID, and PR monitored the news closely, looking for the right time to jump in on the never-ending cycle of breaking news. The articles design, including the splashy blue color scheme and playful fonts, speak to its goal: focusing on children and how they have been affected by the coronavirus pandemic. Intuit sought out Mint usersMintersto share their personal stories. Tanqueray forecasts Sunshine in a Glass to launch new gin brand. Through in-depth interviews, Rare Life shares personal stories via video and print. The strategy? If you consent to us contacting you for this purpose, please tick below to say how you would like us to contact you: You can unsubscribe from these communications at any time. For New York-domiciled ShelterPoint Life, a life and health carrier specializing in state-mandated short-term disability insurance and PFL, the objective was to lessen the potential for a claims tsunami that would result in increased call volumes, delayed claims processing and the need to staff up in claims and service. Its a winner in the Use of Social Media category of PR Dailys Content Marketing Awards. Feature stories also celebrated businesses with an environmental focus. The two companies discovered the secret sauce of how to authentically, ethically and organically blur the lines between entertainment and advertisement creating content that was primarily entertainment and secondarily promotional. Congrats to the team of Margaret Gilmore, Katie McKiever, Emily Shields, Claire Simmons, Ashley Brown, Savannah Simons, Chris Berger, Jerrika Swartz, Gabby Manhertz, Ashley Wilson, Carly Wooten, Dan Fogleman, Kate Gaier, Jolie Shifflet, Dana Ellison, Debra Lipson, Eric Wildstein, Chelsea Moss, Samantha Cook and Rachel Gogal. ABC News promotions for Soul of a Nation series garner nearly one billion impressions. All of these efforts contributed to FTC achieving record new business revenue and maintaining a 98% annual client retention rate. While reaching people via their personal technology devices across social media platforms and websites, creative materials like billboards, public transit and convenience store advertisements aimed to reach unhoused people and those who may not see the campaign elsewhere. The company also enlisted co-workers, managers and partners to nominate OneTrusts top five employeespeople representing the OneTrust culture of diversity and inclusion. Gisela is one of them. Social media has come a long way since the days of cat pictures and selfie sticks, evolving into a tool for marketing, PR, branding and more. Many companies were forced to close as COVID-19 spread across the country, but the need for health care workers increased substantially as the pandemic surged. Their likelihood to consult Northwell for care increased by a 44-point margin. In its effort to capture a digital-first audience and be environmentally conscious, the team used an interactive microsite and limited run of printed booklets. The blog also elicited 4,600 engagements across TCS social channels. Overall, the campaign distributed 35 pieces of content from 16 authors in five formats (PDFs, online articles, podcasts, webcasts and webinars). The comic book was released at New York Comic Con, complete with a panel appearance by Travelers Senior VP of Enterprise Integrated Marketing John Morris to explain the inspiration for the project and Travelers larger goal of raising awareness about the dangers of distracted driving. Traffic to the piece mimicked the spread of the virus throughout the country. Jen Burns, who leads the strategy and day-to-day execution of @WeAreCisco, relies on Instagram, Twitter and TikTok to forge strong connections through a deep analysis of metrics and an understanding of WIIFM (Whats In It For Me) that reaches Ciscos target audience. After the infographic was circulated, ShelterPoint saw its claims submissions drop by half, meaning that people were realizing they were ineligible for the program and refraining from filing an unnecessary claim. The marketing team also took over internal communications. From late February. A live, three-part roundtable discussion series came from a partnership with HBCU Buzz. The global communications team leveraged its product launch to establish the companys leadership, value and ongoing innovation. Atrium Health had two communication priorities for the COVID-19 pandemic: Provide accurate COVID information to internal and external audiences and, as vaccines became available, ensure people had the information they needed to get the shot. Audience members asked more than 70 questions in live conversations on the CES platform that drew more than 1,000 people. Its INSIGHT print publication has proven to be a valuable medium for sharing expertise and news about faculty and community members while also bolstering the brand. Approximately 400 million people worldwide are diagnosed with rare diseases, according to health reports. On the social media front, the NAACPs Instagram presence collected 816 million total impressions from February 2021 to July 2021, with 14.8 engagements and a total social media growth of 1,400%.