document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Experience our dairy solutions today. Every quarter youll receive fresh insights, inspiration and actionable tips delivered right to your inbox. There are brands coming out like Gooey, this hazelnut spread, and the messaging is pretty much, We dont have any function, we just want to taste good. Another brand, The Good Crisp Company, is doing a similar thing. Taste is a common denominator across categories, ethnic groups, and even, countries. They are increasingly interested in knowing how a products ingredients have been produced, processed, and transported, as well as how the natural resources are being replenished. I like to joke that, unless a snack comes from the Function region of France, its not actually functional.. Manufacturers are placing texture claims on their products, and it is estimated a third of those claims feature crunchy, crispy, crusty, brittle, or nutty, while another third were classied as smooth, velvety, creamy, and buttery. Duda Farm Fresh Foods continuously looks for unique, interactive ways to engage with consumers year-round. Companies that support charitable causes and have cruelty-free practices or ethically sourced ingredients matter to this generation.. For smaller food and beverage companies who might not meet minimum order quantities, we offer a selection of. I like to joke that, unless a snack comes from the Function region of France, its not actually functional. From mini flaxseed crisps to seed cubes to superfood bites, tiny snacks offer consumers a new way to experience some of their favorite foods. I think being on social media has sort of primed our brains to crave the dopamine hit that comes from experiencing something new, and that shows in the datacollectively, millennial and Gen Z brand loyalty is the lowest in comparison to older generations. You have this huge, untapped market. Knowing what makes millennials tick matters to your business. Right now, there are more millennial consumers in the U.S. workforce than any other age bracket. Snacks that offer functional nutrition represent the next frontier in healthy snacking. More plant-based concepts are appearing on college campuses to accommodate this trend. I think theyre just a better-tasting version of the O.G. They are on the hunt for avors that excite and reect their appreciation of cultural diversity while also fullling social and environmental values. Heres a look at the 2021 healthy snacking trends: In a survey by Mintel of U.S. adults who snack, 68% report fresh ingredients as the most important snack claim, followed by low/no sugar at 61% and high protein at 60%. For smaller food and beverage companies who might not meet minimum order quantities, we offer a selection of cheese powders, concentrated pastes and specialty powders available for purchase directly on our e-commerce website. By continuing to browse the site you are agreeing to our use of cookies in accordance with our. Miniature, bite-sized portions of traditional snacks represent a fun and innovative approach to this. It is estimated that up to 31 percent of U.S. consumers will consume organic food daily or weekly in 2018 (vs. 8 percent monthly in 2008). I feel like now people are doing things in good measure, instead of just hanging out at the extremes. To revisit this article, select My Account, thenView saved stories, To revisit this article, visit My Profile, then View saved stories. We use cookies to provide you with a better experience. This means that the concept of what constitutes a meal and what constitutes a snack is becoming more blurred. They want products that are natural, organic, and sustainable. But one thing I find really interesting is consumers trying to coexist between different states, like how theyre changing how they drink caffeine. According to the Pew Research Center, a millennial is defined as a person born between 1981 and 1996. There are various denitions of the generation, but millennials are generally 22 to 37 years of age (as of 2018). Millennials graze instead of eating large meals. Not that thats a bad thing. We are seeing major differences with what today's college students want in their snacks vs. previous generations centered primarily around three things ingredients, corporate social responsibility and convenience, says Nadia Jackson, director of retail for Sodexo North America. This isnt news. Gen Z snack aesthetics are more about permissible indulgence. We have also been in a perpetual discovery mode for most of our lives. Whats an adaptogen? Close to 90 percent of millennials eat better-for-you snacks at least once a week. To catch a glimpse of the future of snacks, we spoke about the scams, the stars, and the trends that are defining the meals we all eat between meals. According to other research sources, a total of 96 percent of millennials saythey replace a meal with a snack once a week, and 58 percent say they snack 4-5 times a day! Seven million millennials buy better-for-you snacks at convenience stores. Meal-time fragmentation is a trend that continues to gain momentum, he said, with traditionally structured eating patterns diminishing and consumers skipping meals and eating out-of-home more frequently. As a food technologist, your challenge is to develop new products to meet the avor expectations of this large generation and create an exciting, meaningful taste experience for them. What makes millennials different? Who makes the best gummy candies? Were also looking forward to seeing the results from the online poll to gather more intel on shoppers preferences throughout the duration of the promotion to help us further serve consumers as well as our retail customers.. By the time they get to college, they expect to have a large variety of protein alternatives, she says.

Its not like 20 grams of added sugarall of the sweetness is coming from things like fresh fruit and natural produce. I wrote this newsletter piece called Food Brands Beware, where I made the case that brands who are over-promising and under-deliveringTrojan horse-ing their products with health claims and buzzy messagingare only setting themselves up for failure. Consumers are also seeking contrasts of textures products that are both chewy and creamy or crunchy and buttery. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. According to other research sources, a total of 96 percent of millennials say. Altogether these statistics have signicant implications for the food industry. Millennials are interested in how their food was sourced or grown, and sustainability is a priority when buying food. Veg, a new vegetarian and vegan concept at the meal exchange dining hall Urban Eatery. socially conscious and look for clean ingredient labels with fewer additives and more natural and organic ingredients. Functional foods and beverages especially popular as snacks include bars and ready-to-drink beverages. They make their own decisions. What snacking trends should our generations be especially suspicious of?I see a big movement of skepticism in young people today, especially toward health trends.

Pay attention if you are a product developer or brand manager; capturing millennial business could be the key to your success in the marketplace. Duda puts snacking front and center in latest promotion. People have known mushrooms are good for us for hundreds of generations. Whats behind all of this functional messaging? Gen Z supports brands whose story aligns with their values, says Jackson of Sodexo. 2022 Cond Nast.

They also allocate the highest budget shares of all generations to prepared foods, snacks, sugar and sweets (50-70 percent more). Generally, they make a habit of spending more on foods which require less preparation when eating at home. Above all else, a product must taste good and industry analysts state it is probably the highest predictor of success in the marketplace.14 Some things have not changed: taste is still number one in purchase decisions when choosing a snack.15. A Progressive Grocer survey reported that protein was the top factor in snacking health concerns, with 46 percent of all respondents stating protein is a product attribute and characteristic that millennial consumers are looking for. Snack bite offerings continue to expand with options such as energy bites, paleo bites, breakfast bites, and of course, protein bites. Like, Fly By Jings Asian American founder is taking her identity and putting out products that mix both her Americanness and her heritage in a way that cannot be replicated by these big food brands, and its clearly working for her.

Leading functional snack trends include energy, focus, and calming/relaxation. Knowing what makes millennials tick matters to your business; they can make or break your product or even your brand. Millennials are driving this interest in high-protein snacks which provide satiety and work well as meal replacements. That is, indulging in something that tastes good and feels good without an overwhelming sense of guilt. a candy bar or a bag of chips), millennials now also search for energy and nutrition. Millennials expect their healthy snacks to taste as good or better than traditional snacks. Satiety and higher energy are other benefits that have been tied to smaller, more frequent meals and/or snacks. Consumer surveys suggest millennial consumers are inuenced by their peers and social media, which means product developers are in a unique position to market to millennials with new and innovative methods. more on foods which require less preparation when eating at home. Prefer to eat away from home and dedicate less time to eating meals and more time to eating snacks. 5 Food Trends Millennials Will Set for Generations to Come. Millennials want to experiment and try new things. Our flavors across Latin America are as rich as our culture, as our history, and as beautiful and as colorful as our actual beaches and nature and landscapes.. While in the past snackers mostly looked for treats (e.g. As snacking habits evolve, theyre also becoming more premium in nature, especially as consumers seek out genuine meal substitutes. that way; they reported greater trust in doctors and dieticians. Many brands now use extracts and fermentation products for avoring. Chips, cookies, crackers, and fruits remain common snacks. Millennials rely heavily on websites, bloggers, and social media tness professionals for health information. Request a sample. Consumer surveys suggest millennial consumers are inuenced by their peers and social media, which means product developers are in a unique position to market to millennials with new and innovative methods. Demographically speaking, meal-skipping has historically been more tied to younger consumers, who say theyre more likely to be short on time and more reliant on convenience products. I see that and I think, Hell yeah. According to the Pew Research Center, a millennial is defined as a person born between 1981 and 1996. What are you excited about in the world of snacks right now?I feel like were finally getting away from that better-for-you messaging that was everywhere when I first started Snaxshot in 2020. Current bread trends for instore bakeries, Summer decorating trends for instore bakeries. The promotion also includes an interactive poll on the website where consumers can vote for their favorite Dandy brand veggie and Fresh Cravings dip combination, and can check back daily to see who is in the running to be the summer snacking champion.

It is important to note that, since many millennials prefer to graze throughout the day, snacks now come in many formats. Popular items include protein-infused bars and cookies, chips made from beans, chickpeas or other plant options.. Just give people the stuff that they want. College and university dining offers insights into snacks, dessert, and food preferences of young consumers. Indian, Middle Eastern, South American and Asian flavors are popular in our college locations.. KANSAS CITY For many Americans who fall under the demographic heading of millennial-and-younger (and even for an increasing number of older folks), the phrase three square meals a day doesnt mean much. Understanding the trends that set millennials apart is the key to your success, whether you are a food technologist, brand manager, or are in charge of setting long-term strategies for your company. In addition to traditional chips, bars, cookies, and various solid products, liquid meal replacements, such as smoothies and protein drinks, play a growing role in the decreasing demand for three daily meals. While savory snackssuch as roasted chickpea snacks, ancient grain crackers, and veggie chipshave an inherent advantage here, great strides are being made in creating delicious, low and no sugar nutrition and snack bars, as well as sports nutrition and meal replacement beverages. In the snacking realm, these can include foods such as fruits, nuts and seeds, alone or incorporated into other food or beverages. From ready-to-drink protein juice smoothies to snacking cheeses to refrigerated bars, expect the appeal of fresh perimeter snacking to grow as more consumers embrace a healthy eating lifestyle. Freshness is something that will be synonymous with value, which will encourage consumers to trade up when purchasing snacks.. Millennials are shifting into a lifestyle of daily snacking, replacing meals with snacks both savory, sweet, and in various formats (solid and liquid). The less sugar trend is showing up across multiple food categories with claims that include reduced sugar, low sugar, no sugar, and no added sugars. We are excited to partner with a well-respected brand like Fresh Cravings for this promotion, said Nichole Towell, senior director of marketing for Duda Farm Fresh Foods. New taste and avor combinations are expected to ourish, as are snacks that feature alternative ingredients, different proteins, grains, vegetables, and superfoods, while delivering nutrition. the stats say my generation and Gen Z are not eating full meals. Of global snack bar launches in 2019, 1 in 3 featured a high protein claim. I am excited about the intersection of technology-meets-snacking and products being able to actually put science behind the claims of function, whether thats through a wearable device or through more research. In addition, FMCG Gurus reports that U.S. consumers are most likely to choose fruit as a snack (72%), followed by yogurt (65%)another fresh snack choice. Healthy Snacking: Glanbia Nutritionals five trends for 2021. Now it feels like were trying to be in both states simultaneously, which is why I came up with the term functional unwinding. The rise of adaptogenic coffee is really a good example. How do you perceive todays landscape of snacks and how did we get here?I was witnessing this trend around the mid-2010s, when I started to see a lot of the so-called better-for-you and functional messaging really popping offthis idea of snacks that were going beyond nutrition and trying to be something more. They are dened as a generation that skips meals in favor of snacks and are more likely than any other generation to snack upwards of four times a day! The YPulse research found that younger consumers are interested in the functional aspects of foods, with 73% saying they enjoyed eating superfoods that serve specific functional purposes. https://www.foodprocessing.com/articles/2018/market-view-millennials-and-all-day-snacking/, https://www.cbdmarketing.com/millennial-food-report/, https://amplifysnackbrands.com/documents/Amplify-2017-Snack-Study.PDF, https://www.ers.usda.gov/webdocs/publications/86401/eib-186.pdf?v=43097, https://www.washingtonpost.com/lifestyle/wellness/9-ways-millennials-are-changing-the-way-we-eat/2018/02/20/6bb2fe60-11eb-11e8-8ea1-c1d91fcec3fe_story.html, https://www.forbes.com/sites/jefffromm/2017/02/08/what-brands-need-to-know-about-modern-millennial-snack-culture/, https://progressivegrocer.com/whats-driving-snack-food-purchases, https://www.fooddive.com/news/with-nearly-half-of-millennials-snacking-manufacturers-keep-an-eye-on-tren/422627/, https://trendincite.com/wp-content/uploads/2018/09/FoodBusinessNews8-7-18.pdf, https://progressivegrocer.com/how-meet-millennials-growing-snacking-needs, https://www.foodbusinessnews.net/articles/12181-disrupting-the-future-of-food-at-ift18, https://www.packagedfacts.com/Salty-Snacks-Trends-Opportunities-11724010/, https://www.foodbusinessnews.net/articles/11925-health-attributes-becoming-more-important-in-the-snacking-space, https://www.foodbusinessnews.net/articles/12356-market-shifts-challenging-ingredient-suppliers, https://www.foodbusinessnews.net/articles/12373-keeping-applications-clean. The meal most often replaced with snacks is lunch (76 percent of meals replaced). And its not even specific to Latinos. As a generation, millennials are unique because they are more racially diverse, highly educated, and more technologically literate than earlier generations.4 Younger millennials may be in college or still living at home, mid-range are in the workforce, and older millennials are starting families (11 million aged 25-35 are parents). This means that manufacturers should not shy away from charging a premium pricefor premium products, but they also need to focus on palatability and taste13. I want to have the energy, but I also dont want to have a spike and then a crash. In a consumer study, the International Food and Information Council discovered that about 40 percent of millennials say friends and family are their top sources for nutritional information. Millennials are described as open-minded and curious. Is this a long-term trend and the onset of long-lasting cultural changes? Starting with fresh milk from its more than 14,500 family farmers, our team combines technical expertise with culinary prowess to create simple yet indulgent products. Millennials preference for convenience may be one of this generations principal characteristics. Oviedo, Fla.-based Duda Farm Fresh Foods, a leading grower of fresh vegetables and citrus, has teamed up with Fresh Cravings to launch the Summer Snacking Games Sweepstakes to drive consumption of produce during the warmer weather months. I feel like were giving food imposter syndrome, trying to force it to be things its not, like when we try to make cauliflower act like meat or whatever. Industry analysts state that, as millennials and Generation Z take a more prominent role in driving the U.S. consumer economy, the role of organic foods will only increase over time.207. Will this can of soda actually change my life? Were all shopping in the dark. Millennials are one of the largest U.S. age demographic groups, second only to baby boomers. Andrea Hernndez, the writer of Snaxshot, cuts through the chaos. This begs the question: Are these just fads, or do all these changes represent a true generational shift? Although consumers needs in snacks may be varied, some clear trends are emerging. In a consumer study, the International Food and Information Council discovered that about 40 percent of millennials say friends and family are their top sources for nutritional information.. Her newsletter features the latest snack trends while serving a healthy dose of skepticism, wit, and undeniable expertise on the snack industry to 20,000 readers, who she affectionately calls her snaxbois.

Join our FREE Snack & Desserts solutions email program and get exclusive content, recipes, hot new products and more! An interesting trend is the growing demand for salty snacks, which grew at an annual rate of nearly 4 percent between 2012 and 2017. A good example are high-protein bars, and in those products, the majority of protein remains dairy.18 However, incorporating very high levels of protein can present taste challenges. For example, millennials tend to use snacks to replace meals because of their busy lifestyles, while Gen X has an interest in cutting down on sweet snacks; many boomers are actively making changes to their diets to become healthier. Gen Z also considers snacks to be an important dining-out occasion, more so than previous generations, says Jill Marchick, vice president of consumer insights at Aramark. Millennials are shifting their purchases to more expensive items like snacks, sugar/sweets, and prepared foods as they age and become wealthier. The popularity of high-protein snacks is another top trend, with 51% of global consumers stating theyve switched from traditional snack products like chocolate and confections to high protein/low sugar alternatives. Your newsletter post on store-bought agua fresca mentions this explosive growth in Hispanic purchasing power, but when I think of Doritos-flavored tacos and chile-limn-dusted everything, I get curious about how we maintain autonomy and authenticity in the snack aisle.I think people can feel when something is inauthentic. Department of Agriculture2 identied key differences in their purchasing habits. Restaurant recommendations you trust. Clear messaging around the products benefits is key as consumers may not always be familiar with the individual ingredients. Were snacking a lot more in lieu of meals. This does not mean solely new ethnic food; they are also intensely focused on textural experiences. With spending power of $828 billion in the U.S., and 78% spending most of their money after tuition and bills on food, Gen Z is a population segment the food industry is watching closely as they wind their way through college dining hall lines, Food Management reports. One of the first questions I get asked when I share a Hispanic-sounding product is always, Is the founder Latino? When I shouted-out this pisco seltzereverything is a seltzer these daysmy readers were excited to know that one of the founders is Peruvian. In line with those ideals, Sodexos Simply to Go program has introduced compostable packaging and is participating in Sodexos company-wide initiative aimed at reducing single-use plastics. DairiConcepts offers innovative solutions to food technologists, allowing them to deliver superior taste which remains the primary decision factor for snacks while avoiding articial ingredients, in winning formulations that appeal to millennials. If anyone has earned her self-proclaimed title of product oracle and the prophetic aura that accompanies it, it is she. These consumers are less likely to observe traditional meal times and they snack more often. Fresh products that are seen to be high in health-boosting ingredients and that can act as a genuine substitute for a meal from the perspectives of satiety, health, energy and taste perspective are much in demand. Over the last five years, snacking habits have changed considerably, said Will Cowling, marketing manager for St. Albans, UK-based market intelligence specialist FMCG Gurus. Cooking advice that works. But the fact is that were so disconnected and severed from our roots as human beings that we buy into this commodification of regular things. So, jokes on you, boomers, because the snack actually became the meal. They also allocate the highest budget shares of all generations to prepared foods, snacks, sugar and sweets (50-70 percent more).

A banner on her website welcomes visitors to the cult, inviting you to subscribe if you fucking dare. The branding may seem aggressive, even sinister at first glance, but Snaxshot is a benevolent project in more ways than one.

However, cheese is chosen by about 60 percent of millennials, and nutritional bars are chosen by about 65 percent. I do think a difference between Gen Z and millennials is that millennials did the whole DTC, Instagrammable health look, defined by perfectly curated social grids, and I feel like Gen Z is sort of rejecting that. A category which keeps riding a constant wave of growth is organic food. These are perfect applications for cheesy, creamy, and buttery avorings that boost a products appeal, even in high-protein formulations. Previously, it was just about getting caffeinated, and you were getting jacked up on energy drinks. DFA Ingredient Solutions manufactures and supplies various innovative dairy ingredients, including dairy-type flavors, dairy powders, cheeses, concentrates, sweetened condensed milk and more. Millennials are busier than ever. Understanding how to market to millennials is essential, not only because they represent a large portion of the population, but also because they consume food information differently from their predecessors. Or you were only trying to relax by doing THC shots to unwind. The bar category continues to be strongly affected by this trend, with protein bars leading category growth. Millennials are pushing food companies to meet their convenience need. The rise of sober curiosity also has a lot to do with that impulse. We want to drink, but we also dont want to be overly indulgent and be hungover the next day. According to the Organic Trade Association in Washington D.C., U.S. organic food sales have more than doubled since 2008, from $20.4 billion to $45.2 billion in 2017 (a 6.4 percent increase over 2016).

I want better health, better sleep, and a better life, and if a bag of chips promises those things, I want to believe it could be true. Some of the hot trends driving millennials include demand for: While members of previous generations might have dened healthy as low-fat or high-ber, millennials may dene healthy from a more wholesome perspective. As our power grows, I think that we as Latinos are going to drive something that might be good for the U.S., which is the Hispanic palate. Millennial consumers no longer accept a tradeoff between taste and nutrition. If youve noticed a change in food trends over the last ve to 10 years, you can thank a millennial! They want to know how your products are made; where ingredients come from; how they are sourced, and what manufacturers do to care for the environment and their Community. Understanding millennial purchasing habits and decisions is key to product developers and marketers because their food purchase decisions are markedly different from that of previous generations. As such, they are truly tastemakers not just due to the sheer size of their group, but because their consumption patterns and buying behaviors dramatically diverge from those of previous generations. In addition to the frequency of consumption, the way millennials snack is different. A recent and comprehensive study by the US. Of course, the Latino population is so big. Our palates tend to be less sugary, much more focused on bitterness and acidity. highly knowledgeable about foods from around the world. According to research by the Center for Generational Kinetics, millennials will try a snack based solely on an online rating, review, or social media post. Environmentally-conscious products, sustainable sourcing: Inuenced by their peers rather than traditional inuencers: How Millennials Are Shaping the Food industry, A survey conducted by Progressive Grocer (2018), states that 74.4 percent of, older millennials and 72.2 percent of Gen Xers snack at least once a day. Or this other very Gen Z company called Rotten thats making gummy worms. These are the big questions in the world of snacks, a space rife with buzzwords and hype. Their branding is literally eyeballs popping out and worms crawling and other horrible, grotesque visuals. At Sodexo, the companys Simply to Go concept seeks to cater to this phenomenon by offering grab-and-go foods any time of day including: We have added more snacks and desserts to our menu lineup and offer dairy-free alternatives and gelatin-free options, says Jackson.